1. Swoop, There it is. Austin Holt, Elissa Meisenheimer, Stephanie Stafford, Matt Thiesen, LaShondias Ware, Sarah Yosten The Visionaries

2. Positioning UT Tyler provides a great education, a beautiful campus and everything a respectable university needs EXCEPT: Effective advertising Student identity

3. Target Market High school seniors, ages 17-21 East Texas & Western Louisiana

4. Creative Message Create an image students can relate to Create a solid mascot to build university pride, “tradition,” and even increase attendance “What’s YOUR Calling?”

5. Objectives Develop relationship between Swoop and the community Increase awareness of UT Tyler Generate Buzz

6. Tactics: Web-based Webisodes featuring Swoop Social Media: Search assistant on UT Tyler website

7. Tactics: Radio Swoop’s Introduction

8. Tactics: Billboards

9. Tactics: On-Campus

10. Tactics: Swoop’s Nest

11. Conclusion Increasing tradition at UT Tyler to increase awareness and student morale!