1. Ms. Hughes – 2 nd Period Presenter: Tyler Hensley

2. Who is the attended Audience?

3. The attended audience would be those who are smokers, and those who might plan to start smoking. This ad helps the audience understand that if they were to start this habit, then a downfall to smoking would be death symbolized by the way the cigarettes are depicted.

4. What is the Logical Appeal?

5. The logical appeal would be that if someone was to start smoking, then the consequence to smoking would be death, symbolized by the way the cigarettes are being depicted as a gun.

6. What is the Ethical Appeal?

7. The ethical appeal would be the logo that is appearing on the ad.

8. What is the Emotional Appeal?

9. The emotional appeal would be that the cigarettes that you are smoking are slowing killing you by lung cancer and other diseases caused by smoking.

10. How does the lighting affect this ad?

11. The lighting affects the ad, because it allows the reader to only focus on the cigarettes and the way that they are formed like a gun. This draws the readers attention to understand the affects of smoking.

12. Sources: Murphy, Paul. The Roy Castle Lung Cancer Foundation. N.d. Photograph. Europe. Passivesmokingkills.org. CHI and Partners, UK. Web. 25 Nov. 2012..