1. Solar Power for a Stronger Wisconsin Tyler Huebner RENEW Wisconsin “Solar Power Wisconsin” Event November 8, 2014

2. RENEW Wisconsin is a non-profit organization formed in 1991. Main goals: advance clean renewable energy in Wisconsin: wind, solar, bioenergy, hydropower Supported by memberships from individuals and businesses, as well as foundations, events, and consulting About RENEW Wisconsin

3. Today’s Talk Solar Power Today Solar Power Tomorrow – Where it’s headed & where we need to take it

4. “I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait till oil and coal run out before we tackle that.” --Thomas Edison

5. Wisconsin’s Electricity Mix (2012): Where we’re starting from today 0.02% WI Solar’s Current Contribution Source: Public Service Commission, Strategic Energy Assessment for 2020, Page 14

6. Solar: where we can go 0.02% WI Solar’s Current Contribution Solar’s Potential for US Electricity Production 14% by 2030 27% by 2050

7. Wisconsin’s Solar Resource

8. Solar Power Applications Residential Commercial Utility Photos: John Ahles, Energize LLC, and Sun Edison

9. Benefits of Solar The sun is free! The sun isn’t going to run out (~5 billion years) Lock in electricity prices for 25+ years Produce power where you need it Produce power when it’s valuable Flexible location and scalable Distributed – not centralized Local resources – not far-away Exercise your personal values 25 year warranties on solar panels 25 year warranties on inverter (equipment) And now….it makes economic sense for many people, businesses, and organizations

10. Source: Bloomberg New Energy Finance Price of solar cells dropped 99 percent since 1977. Material Cost Decreases

11. Pricing Decreases WI: 2013 residential system $4.63 / watt (source: Focus on Energy)

12. Residential Solar PV Economics Assume $3.50 per kW installed cost Assume 5 kW solar PV system, creates about 6,000 kWh of electricity per year System Price: $17,500 Focus on Energy Rebate: $2,400 Federal Tax Credit: $4,530 Net system price: $10,570 “Simple payback”:14.7 years* * 6000 kWh of electricity, assume 12 cents per kWh electric rate, $720 in energy production per year. Lower payback if you are on “Time of Use” rates with higher prices for peak times

13. 1.Own the system – Purchase outright – Get a Loan Qualify for state rebates Qualify for federal tax credit Ownership & Financing Models

14. 1.Own the system – Purchase outright – Get a Loan Qualify for state rebates Qualify for federal tax credit 1. Lease the system / sign a “power purchase agreement” – No up-front capital – Lock in 20+ year power rates – No hassle, performance guarantees – But… it’s “gray area” of Wisconsin law! Ownership & Financing Models

15. “Third Party” financing models allow more people to participate in solar Source: Solar Power to the People: The Rise of Rooftop Solar Among the Middle Class. Center for American Progress, October 2013

16. “Community Solar” models Vernon Electric Coop (Westby) 1,001 panels | 305 kW (about 40 homes’ annual usage) | 120 owners $600 per panel | $35 savings per year | 5.8% return Photo: Vernon Electric Cooperative About 3 in 4 utility customers DON’T have good access to solar (shading, roof condition, etc…)

17. “Community Solar” models Vernon Electric Coop (Westby) 1,001 panels | 305 kW (about 40 homes’ annual usage) | 120 owners $600 per panel | $35 savings per year | 5.8% return St Croix Electric & Barron Electric as well Photo: Vernon Electric Cooperative

18. Germany vs US installations

19. Where we need to go: Further Cost Reductions

20. Where we need to go: Further Cost Reductions Lawrence Berkeley National Labs / DOE SunShot http://emp.lbl.gov/sites/all/files/german-us-pv-price- ppt.pdf

21. Wisconsin vs US installations LBNL: Tracking the Sun VI

22. Wisconsin vs Minnesota Installations Today to 2020 20142020 Each Logo = 14 MW of solar (Annual usage of ~1750 homes)

23. National Security Robin Eckstein Iraq War Veteran, Appleton, WI “If you’re not moving forward on renewable energy, then you’re not moving forward on national security.” Source: October 2, 2014 Talk

24. Department of Defense Renewable Energy - 20% DoD energy from renewables by 2020 - Navy: 50% by 2020 - Army & Air Force: 25% by 2025 - $7 billion request for proposals in 2012 http://www.eesi.org/files/dod_eere_factsheet _072711.pdf

25. Debbie Dooley – Georgia Tea Party “I’m a right-wing radical grandmother, and I like green energy.” “If we have rooftop solar, we are less vulnerable to terrorist attack.”

26. Solar Creates Jobs

28. The Subsidy Question Source: DBL Investors, (Nancy Pfund and Ben Healey)

29. Looking to the Future of Wisconsin Solar “Let’s give solar a shot at being a walk-on to Wisconsin’s energy team.” Mark Tauscher, former Green Bay Packer 0.02%

30. Growing Solar in Wisconsin 1.Education & Motivation – thank you for coming today! 1.Make it easier for people to participate a.Allow third-party ownership (nearly 70% nationally of installs use this) i.“No-money-down” solar options ii.Can the government or a utility control your decisions on your property? iii.“Get out of the way” of private enterprise: $3.3 Billion in 2013 investment b.Expand community solar programs c.Cut red tape (permitting, interconnection) to save hassle, time, and money 2.Let’s set a goal a.Minnesota – 1.5% of electricity by 2020 law, 10% by 2030 goal Photo: Heidi Speight, RENEW Wisconsin; Church solar in Hartland, WI

31. Valuing Solar’s Benefits Clockwise: We Energies 2009 Study Mississippi 2014 Study Minnesota 2014 Study

32. Solar + Battery Storage

33. U.S. Electricity Industry Trade Group - 2013

34. US Energy Information Administration (EIA) Wisconsin’s Electric Sales 1990-2012

35. U.S. Electricity Industry Trade Group - 2014 “The bottom line is that the electric utility industry needs the electrification of the transportation sector to remain viable and sustainable in the long term.”

36. Electric Vehicles – The Opportunity Courtesy of Greentech Media, July 22, 2014

37. Electric Vehicles Tesla Model S 2013 Motor Trend Car of the Year “It drives like a sports car, eager and agile and instantly responsive. But it's also as smoothly effortless as a Rolls- Royce, can carry almost as much stuff as a Chevy Equinox, and is more efficient than a Toyota Prius.”

38. Electric Vehicles Nissan Leaf Chevy Volt Ford C-max

39. Solar is a tremendous opportunity: For you – save money & live your values For Wisconsin – create local jobs and increase our energy security (local resources plus diversity of our portfolio) Policies changes would make it easier and cheaper Utilities are getting involved to offer you options Technologies are evolving: can solar, storage, and electric vehicles work together to give customers what they want while strengthening the entire system? Bringing It Together

40. RENEW Wisconsin’s Annual Summit Friday, January 9 th, 2015 Union South at the UW-Madison Campus 8am registration & networking

41. Thank You! Solar Power for a Stronger Wisconsin Tyler Huebner RENEW Wisconsin tyler.huebner@renewwisconsin.org 608-255-4044 ext 1