1. Penn State Spring Admissions Conference May 24, 2011 Sheryl Sobiesiak Sr. Educational Manager

2.  The Cost of Doing “Business”  Demographics Across the Country, Region, State, Regions within PA  Student Choices, College Completion, Finances  To Change or Not To Change?

3. ApplicantAdmittedEnrolled Total$578.08$836.49$2,366.08 Control Public342.54470.211,002.02 Private668.23976.672,894.65 Enrollment Fewer than 3,000710.791,042.882,963.46 3,000 to 9,999365.68512.471,743.22 10,000 or more293.27389.79841.30 Selectivity Accept fewer than 50% of applicants422.011,072.233,384.62 50 to 70%555.45875.302,451.30 71 to 85%611.64769.292,138.28 More than 85%642.03774.062,053.44 Yield Enroll fewer than 30% of admitted students559.13836.703,030.48 30 to 45%566.12813.552,303.32 46 to 60%503.41834.431,756.79 More than 60%830.31955.801,535.16 SOURCE: NACAC Admission Trends Survey, 2008

7. Source: WICHE, Knocking at the College Door, 2008

9. Number of High School Graduates, 1994-2022: United States Source: WICHE/The College Board

10. Source: WICHE, Knocking at the College Door, 2008

11. Number of High School Graduates, 1992-2022: Midwest Source: WICHE/The College Board

12. Number of High School Graduates, 1992-2022: New England Source: WICHE/The College Board

13. Number of High School Graduates, 1994-2022: West Source: WICHE/The Colllege Board

14. Number of High School Graduates, 1992-2022: Southwest Source: WICHE/The College Board

15. Number of High School Graduates, 1993-2022: South Source: WICHE/The College Board

16. Number of High School Graduates, 1992-2022: Middle States Source: WICHE/The College Board

17. Source: WICHE/College Board

21. Number of High School Graduates, 1992-2022: New Jersey Source: WICHE/The College Board

22. EPS GeomarketsEPS CodeProj Grad Chg Pct 2008-2011Proj Grad 2008-2009Proj Grad 2009-2010Proj Grad 2010-2011 Bergen CoNJ103.110,13410,14110,257 Camden & Burlington CoNJ 2-4.710,93410,82410,575 Essex & Southern Passaic CoNJ 8-7.312,07411,95311,526 Hudson CoNJ 99.15,4495,6385,735 Jersey Shore & PinelandsNJ 3-1.511,30311,09811,140 Middlesex CoNJ 4-.26,8547,0487,190 Monmouth CoNJ 52.19,0849,2539,275 Morris & Northern Passaic CoNJ1136,6266,7026,937 Somerset & Mercer CoNJ 6.46,8846,9347,171 Southern JerseyNJ 12.55,2175,0655,169 Sussex, Warren, & Hunterdon CoNJ124.75,4255,4335,635 Union CoNJ 7-3.86,7216,8286,664

23. Source: WICHE/College Board

24. EPS GeomarketsEPS Code Proj Grad Chg Pct 2008-2011 Proj Grad 2008-2009Proj Grad 2009-2010 Proj Grad 2010- 2011 Allegheny CoPA12-10.711,69911,47210,807 Bucks CoPA 1-3.97,5497,3607,384 Chester CoPA 21.25,1175,3105,240 Delaware CoPA 3-.65,1505,0545,015 Lehigh ValleyPA 6.917,85017,93817,923 Montgomery CoPA 4-1.18,2267,9767,992 North Central PennsylvaniaPA 8-9.47,5737,4607,075 Northeastern PennsylvaniaPA 7-.56,6796,5326,578 Northwestern PennsylvaniaPA 9-6.57,9927,8447,523 Philadelphia CoPA 5-.211,36111,59211,499 Southern Pennsylvania (East)PA10-321,95721,01920,794 Southern Pennsylvania (West)PA11-6.85,5545,4205,301 Southwestern PA (w/o Allegheny Co)PA13-.815,93915,75615,762

25. Number of High School Graduates, 1992 to 2022: Florida Source: WICHE/The College Board

26. Number of High School Graduates, 1992-2022: California Source: WICHE/The College Board

27. Number of High School Graduates, 1992-2022: Texas Source: WICHE/The College Board

28. Percent of Total Postsecondary School Enrollment for Each Ethnic Group by Institution Type 2002 NCES. The Condition of Education 2005

29. Source: NCES. Status and Trends in the Education of Racial and Ethnic Minorities, Table 26.2, 2007 All students = 28%

30. Our Challenge 30

37. 100 For every 100 9 th graders… 69 graduate from high school enter college 42 return to college for their sophomore year 28 earn a bachelor’s degree within six years 20 Source: The National Center for Higher Education Management Systems Progress & Completion dataThe National Center for Higher Education Management Systems 37

38. Distribution of Full-Time Undergraduates at Four-Year Institutions by Published Tuition and Fees, 2010-11 SOURCE: The College Board, Trends in College Pricing 2010, Figure 2.

39. Average Annual Percentage Increases in Inflation-Adjusted Published Prices by Decade, 1980-81 to 2010-11 SOURCE: The College Board, Trends in College Pricing 2010, Figure 4.

40. Percentage Growth in Mean Family Income by Quintile in Constant 2009 Dollars, 1979–1989, 1989–1999, and 1999–2009 SOURCE: The College Board, Trends in College Pricing 2010, Figure 16A.

41. Median Family Income by Selected Characteristics, 2009 SOURCE: The College Board, Trends in College Pricing 2010, Figure 16B.

42. Percentage Distribution of Enrollment of Full-Time Undergraduate Students and All Undergraduate Students in Degree-Granting Programs, by Sector, Fall 2008 SOURCE: The College Board, Trends in College Pricing 2010, Figure 18.

43.  How will you deal with the increase/decrease in number of high school graduates?  Territory management  How consistent are your approaches with the values of new populations?  More emphasis on family, need for personal attention, multi-lingual  Use of technology  How will you accommodate students who may not be college-ready?  Importance of outreach, academic preparation

44. How many students can you admit? Increase selectivity? Soft applicants? Yield? How do your policies affect under- represented students? Requirements, deadlines How will your selection process change to ensure meeting institutional objectives? Definition of merit Institutional interests

45.  How do you communicate with students regarding financial aid?  Issues of affordability/financial literacy  Consistent voice for institution  How will you control expenditures?  Pricing strategy and budget implications  Impact on admissions  How do your current financial aid awarding policies and packaging parameters affect students?  Leveraging

46. Questions & Discussion

47. Sheryl Sobiesiak Sr. Educational Manager ssobiesiak@collegeboard.org 610-227-2553