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Published byCorbin Punt Modified over 10 years ago
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1 INTERPATH PTY LTD & CeCC Global Web Communication Strategic Plan
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2 Currently websites can be divided into 3 different categories CORPORATE WEBSITE - Interpath x 1 (Australia) VETERINARY PRODUCT WEBSITES - Sashas™ x 6 (Australia, New Zealand, Sth Africa, Canada, USA, Netherlands) HUMAN PRODUCT WEBSITES - Jointforce™ / XL x 2 (New Zealand, USA) Interpath currently has a total of 9 websites being managed by CeCC Web Management Requirements: Encompass both our Domestic & Internationally registered websites Be applicable for each of the different web categories (Corporate, Veterinary & Human) Simple content management system Premium customer support and training on management products
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3 IDENTIFY THE NEED FOR CHANGE Websites to reflect the global capacity of Interpath & our products Revamp the general look & feel of websites Features such as forms, images & news not functioning at required level Embrace technology & use our website for marketing
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4 CORPORATE WEBSITE - Interpath Minor improvements to: The background, style sheet, index, search options & general page layout VETERINARY PRODUCT WEBSITE – Sashas™ Major Overhaul (using existing graphics) to: All aspects of the website - background, style sheet, index, animation, search options, general page layout HUMAN PRODUCT WEBSITES – Jointforce™ / Joint XL Minor improvements to: The background, style sheet, index, search options & general page layout TM
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6 Hover Index Web Background Colour Global Position Map Login Area Latest News Area Heading Styles Content Style Sheet & Colours Interpath logo with tag
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9 Old Product Page
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10 Focus branding on Sashas™ Included Sashas tag Clear link to Interpath Content background style & colour Updated Index & Product logos Clearer search area Home page links to other pages – ordering, news etc
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11 Clearer focus on product branding Product specific index
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14 Upgrading features of websites CORPORATE WEBSITE - Interpath Search area on each web page Corporate enquiry form Client login access to specific information VETERINARY PRODUCT WEBSITE – Sashas™ Search area in conjunction with index Animated header Online Sashas Club forum Information summary for each web page Online customer forum E-Newsletter Customer enquiry form Sashas club membership form E-Newsletter
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15 TRANSFER Final check of websites & content - make necessary changes HOST CeCC to arrange the transfer of web hosting
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16 For a successful web communication strategy remember: IDENTIFY: Be aware of what you need in a web management & content system Continuously review your website structure & identify the need for change (even its not broken) DESIGN A STRATEGIC PLAN Divide the process into stages, this will also assist in helping you set goals & timelines Prioritize the work – you can’t do everything at once IMPLEMENT YOUR STRATEGIC PLAN Work through the stages of your plan Ensure you keep evaluating the strategies, goals & timelines within the plan as these WILL change as you progress RE VISIT THE PROCESS Remember to continuously re-visit this process every 6 – 12 months or as you see fit to ensure your web strategy is still the best possible for your company
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17 THANK YOU PLEASE ENSURE YOU VISIT OUR WEBSITES: www.interpath.net.au www.sashasblend.com www.jointforce.co.nz
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