1. Ashley Berrevoets Thomas Mace Tracy Herbage

2. VANS Lifestyle of skate, surf, snow, bmx, and moto-x Target market men and women ages 13-30 Merchandise transcends the target market Over 60 styles ranging from classics to skate shoes to snowboard boots Over 190 company owned retail stores and outlets, plus independent stores.

3. VANS History Started in 1966 by Paul Van Doren First store Anaheim, CA Made in USA, then moved to overseas in 1994 Fast Times At Ridgemont High Waffle Sole International stores Sold to VF corporation in 2004 for $396 million

4. Swot Strengths All merchandise is Vans Shoes fit infants to men’s size 16 Web offers, display of shoes available in stores Recognized brand name Good return policy Moderately priced and good quality

5. sWot Weaknesses Limited clothing sizes: women (1-13 s-xl) men (28-38 s-xl) youth (s-xl). Skater style of clothes Only 3 stores in Oregon

6. swOt Opportunities Order online if not in store Growing company and number of stores Expanding product lines Vans Warped Tour

7. swoT Threats Zumiez Pac Sun Hot Topic Journeys Copelands

8. Clackamas Town Center Location Spine Layout Women on left Men on Right Shoes on back sides of store Pro Shop on back wall Sale merchandise on sale rounders towards the back of store

9. Merchandise

10. Vans.com Vault Line Custom Shoes

11. References http://www.heelandsoleshoes.com/browser/26/bro wse.html http://www.heelandsoleshoes.com/browser/26/bro wse.html http://www.twsbiz.com/twbiz/industrynews/article/ 0,21214,708542,00.html http://www.twsbiz.com/twbiz/industrynews/article/ 0,21214,708542,00.html Vans.com http://www.tillys.com/tillys/brandpage.aspx/vans/5 1/0/0 http://www.tillys.com/tillys/brandpage.aspx/vans/5 1/0/0 http://classes.bus.oregonstate.edu/ba495/Material s/ch13.ppt http://classes.bus.oregonstate.edu/ba495/Material s/ch13.ppt