3. one thing people with MS can count on. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY

4. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY Getting Our Story Told to the Public (or how to get attention)

5. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY Today’s Media Environment Explosion of media choices Media “clutter” is at an all time high Younger audiences are harder to reach than ever before due to fragmentation and internet Television viewership down – radio good

6. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY High speed internet access delivers video, audio and voice Out of home media is gaining strength Paid advertisers are demanding reduced clutter

7. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY How Do We Survive the Changes? Learn the new technologies Leverage your own web site Diversify placements Target your audience

8. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY Why is Our Story Important? Educate the public about the disease and impact on society. Provide linkage to people with MS and their families Soften the market for fund raising work

9. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY What NMSS has done…. Focused on individual stories Kept website up to date Knows writers and reporters in the science field Target stories to market

10. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY What is Your Society Doing?

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18. one thing people with MS can count on. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY