1. Presenters: Dianna Bussey – The Salvation Army Det.Sgt. Bowers – The Winnipeg Police Service Things to Remember in Addressing Demand If we do not address the Demand we will never properly address the Supply

2. Presentation Outline Who is the Demand? Who is the Demand? What Consumers Tend to Believe What Consumers Tend to Believe Characteristics of the Demand Characteristics of the Demand What works and what Does Not in Addressing Current Demand What works and what Does Not in Addressing Current Demand Prevention of the Demand Prevention of the Demand Parallels to other Issues Parallels to other Issues Recommendations Recommendations Thoughts from a consumer Thoughts from a consumer

3. Who is the Consumer? Everyday men Everyday men

4. What Consumers Tend to Believe Myths Myths Trying to fulfill a sexual need (but in most cases they are looking for a sense of POWER). Trying to fulfill a sexual need (but in most cases they are looking for a sense of POWER). Not hurting anyone including themselves. Not hurting anyone including themselves. “No big deal.” Its between consenting adults. “No big deal.” Its between consenting adults. We are helping the girls/women We are helping the girls/women The girls/women like them/sex The girls/women like them/sex Consumers believe payment is consent Consumers believe payment is consent

5. Characteristics of the Demand Generally want younger women/girls. Generally want younger women/girls. Self Centered Self Centered Sex addictions are present Sex addictions are present New Canadians seem to be over-represented New Canadians seem to be over-represented Conflicting cultural beliefs Conflicting cultural beliefs Internet Pornography played significant role Internet Pornography played significant role Think they are entitled to purchase sex Think they are entitled to purchase sex Want particular act to fulfill their fantasy Want particular act to fulfill their fantasy Often Looking for “girlfriend experience” Often Looking for “girlfriend experience” Often Reaching out for help – don’t know how to get it Often Reaching out for help – don’t know how to get it

6. What Works & What Does Not Arrest alone does not solve involvement particularly if they are Not getting to the cause. Arrest alone does not solve involvement particularly if they are Not getting to the cause. Shame/Embarrassment does not work alone (caught by wife,$) Shame/Embarrassment does not work alone (caught by wife,$) Do not need judgment Do not need judgment Intervention as early as possible. Intervention as early as possible. Increased enforcement Increased enforcement Sec. 213cc needs to be given gravity on par with the community concern (Dual Procedure) Sec. 213cc needs to be given gravity on par with the community concern (Dual Procedure) better enable the detection and arrest of the consumer both for youth and adults. (attempts) better enable the detection and arrest of the consumer both for youth and adults. (attempts) Needs further enforcement so “the secret” is revealed. (first step… I have a problem) Needs further enforcement so “the secret” is revealed. (first step… I have a problem)

7. Counselling Counselling Need to understand themselves and why they are seeking to buy sex (of any age) Need to understand themselves and why they are seeking to buy sex (of any age) Need to know they are not alone and can get help through resources specific to them. Need to know they are not alone and can get help through resources specific to them. Avoid marginalizing sex trade workers through terminology such as “hooker, prostitute, crack whores, … as this enables the consumers to justify and minimize their actions. Avoid marginalizing sex trade workers through terminology such as “hooker, prostitute, crack whores, … as this enables the consumers to justify and minimize their actions. Education of key stakeholders Education of key stakeholders Media Media Judiciary Judiciary Law Enforcement Law Enforcement Social Services/Faith Groups Social Services/Faith Groups If we don’t change the attitude of the public, we will never get the compliance from the consumers. If we don’t change the attitude of the public, we will never get the compliance from the consumers.

8. Recommendations for Current Demand Deterrence has to be directed at consumers’ issues Deterrence has to be directed at consumers’ issues Police and Social Workers to work as a team. Police and Social Workers to work as a team. To detect, arrest, and stop the behaviour To detect, arrest, and stop the behaviour Significant Public Awareness Campaign Significant Public Awareness Campaign Judiciary Needs Education regarding serious negative impacts on communities and society. Judiciary Needs Education regarding serious negative impacts on communities and society. Address availability/visibility of commercial sex – advertising/escorts Address availability/visibility of commercial sex – advertising/escorts Enforcement to do mini John School Enforcement to do mini John School Needs to be higher level of enforcement so that there is a true reality of detection Needs to be higher level of enforcement so that there is a true reality of detection

9. Prevention of the Demand Early Education on Sexual Exploitation Early Education on Sexual Exploitation Comprehensive Awareness Campaign Comprehensive Awareness Campaign Appeals to boys and men Appeals to boys and men Delivered by Men Delivered by Men

10. Drinking and Driving OLD ATTITUDES CAN CHANGE! YOU WOULD HAVE NEVER SEEN ADDS LIKE THESE 40 TO 50 YEARS AGO. Domestic Violence

11. The question is can we change the attitudes of the Canadian public on this issue? YES – WE CAN!

12. PROSTITUTION HIGHWAY IS A TOLL ROAD At each stop I made on Prostitution Highway: Of course I paid $ - That’s why the transaction was prostitution. The “Hidden Costs” I gave up some of my pride. I lowered my moral values. I surrendered most of my honesty. I lowered my respect for myself. I lost interest in my life’s goals. I became more self centered, selfish and inconsiderate.

13. 1. NOT because of the law, 2. NOT because of the women, 3. NOT because of the physical danger, 4. NOT because of disease, 5.NOT because of the neighbourhood, 6.Because I realized that I would never again have peace of mind, serenity and self respect if I did not change 7.I WANTED IT FOR ME! I DECIDED THAT I HAD TO CHANGE MY BEHAVIOUR

14. PUBLIC DISPLAY CAMPAIGN: