1. OpenRTB Group Meeting April 9 IAB Co-chairs Bill Simmons, DataXu Roland Cozzolino, MediaMath Neal Richter, Rubicon Project April 8, 2013 IAB Ad Technology Council

2. OpenRTB Mission Opportunities and risks ●Accelerate growth of programmatic buying by providing a reference API for buyers and sellers ●Normalize ad tech terms used in RTB to prevent common technology/business blockers (example: confusion about seats, members, buyerID, dealID etc.) ●Increase quality and safety by including QAG compliance into OpenRTB ●Provide standardized way of providing publisher information to buyers ●Seek out and standardize emerging processes in Ad Tech near the RTB ecosystem Discussion ●Need to be clear that IAB is not forcing all RTB buyers to standardize. Participation is optional. 1

3. April 9 th Meeting Agenda News & Updates Governance policy OpenRTB 2.1 Feedback? OpenRTB 2.2 Proposals ●PMP/Deal ●Mobile & Video Attributes/Values Other Projects ●Survey ●Order Automation standard ●DealID bidding best practices ●General Documentation 2

4. News and Updates IAB Ad Tech Council meeting ●40+ People ●6 Major initiatives ●Consumer experience (Malware, Ad quality, Native Ads) ●Data standards (data definition and passing) ●eBusiness (order and invoices XML) ●Future of the Cookie (evolution of cookie) ●3Ms/Viewable Impressions ●OpenRTB Evangelism of 2.1 Open Source Bidders 3

5. OpenRTB Governance The group is considering a proposal to establish formal policy for open governance. Modeled after Apache policy Co-Chairs (Participating with IAB) 3 Levels 1.Project Management Committee 2.Committers (Voting members) 3.Contributors Decision Process Open Questions 4

6. Roles of PMC and Committers Responsibilities of PMC ●Granting Commitership ●Accepting approved changes ●Publisher of the Spec ●Co-Chairs are liaisons to IAB Responsibilities of Committers ●Vote on proposals ●Technical leadership of Spec Responsibilities of Contributors ●Make suggestions ●Bring ‘use cases’ to the group ●Advocate usage and adoption ●Answer questions of others Initial PMC (Proposed) ●Bill Simmons ●Neal Richter ●Jim Butler ●Jason Shao ●Pravin Savkar ●Seth Yates ●IAB Observer (non voting) Initial Committers ●TBA 5

7. Decision Process Anyone proposes an extension/change Change should be reasonably detailed with use-cases Open discussion period Committer call for a vote at conclusion of discussion ●Votes can break ties/conflicts and approve changes Lazy consensus of committers ●Three yes/+1 and zero no/-1 ●One vote per company/entity PMC accepts vote and implements change ●PMC has the right under extreme circumstance to send it back for changes. Release Candidate published when sufficient changs accumulate IAB will review new Spec for official release ●30 day comment period 6

8. OpenRTB 2.2 Mobile/Video API (MRAID) ●Enumeration ●Assumption of 1.0 ●Expand into different levels Adopt Apple’s AdvertiserID More Device types ●Mobile vs Tablet Hashed MAC Addresses ●md5 and sha1 Creative API Declarations Use cases and patterns? TODO: Write spec 7

9. OpenRTB 2.2 DealID Standardized DealID extensions ●DealID ●Buyer/SeatID ●Floor price ●Deal class/priority There are many variant DealID extensions to RTB, yet no clear semantics nor consistency. Best Practices document for bidding and exchange logic Use cases and patterns 8

10. Order Automation API Common standard for inventory packaging and Order automation Supports ‘programmatic guaranteed’ Supersedes March 2012 AIDA draft for inventory packaging API. The ‘Order/Deal’ desperately needs standardization to complement DealID standardization 9

11. Open Source Bidders OpenRTB compliant open source bidder implementation DataCratic released RTBKit in Feb. ●http://rtbkit.org/site/http://rtbkit.org/site/ GitHub projects ●https://github.com/openrtb/openrtb2xhttps://github.com/openrtb/openrtb2x ●https://github.com/EigenDog/openrtbhttps://github.com/EigenDog/openrtb ●https://github.com/if6was9/openrtbhttps://github.com/if6was9/openrtb 10

12. Other Projects Implementers Survey Call for 1.0 migration? OpenRTB 101 for Non-geeks Protocol Validation service Whitepaper reviewing the RTB protocols vs OpenRTB? Server2Server API Migration to OpenRTB? 11

13. Technical Discussion Open Time 12