1. Going Mobile the In’s and Out’s of an Academic Library Mobile Site Ronda Holt, Information Technology Librarian Butler Community College Mary Walker, Electronic Resources Librarian Wichita State University Kansas Library Association Conference, Topeka, KS April 6, 2011

2. Agenda  Facts  Devices  Mobile Website  Mobile Catalog  Mobile Database  Future of Mobile

3. “People expect to be able to work, learn, and study whenever and wherever they want to.” (2010 Horizon Report)

4. A Few Facts - General  “Mobile web access is growing faster than desktop internet did…” (Milligan)  Smart phone sales is the fastest-growing segment of the market (Johnson, et al)  82% of Americans own a cell phone (Smith, A)  67% of Americans use smartphone to access Internet (Smith, A)

5. A Few Facts – Higher Ed  66% of college students own a cell phone (Fitzpatrick)  ½ of all undergraduates own a mobile device capable of accessing the internet (Farkas)  Portability (Johnson)  Information & training materials increasingly being accessed (Johnson)

6. A Few Facts - Libraries  Medical Libraries - First 2000 (Pope,2010)  2009 ECAR Study - 14.8 respondents would use library services ("2010 top ten," 2010)  University of Cambridge Study – Library use with Smartphone (Aldrich, 2010)  85% Opening hours  28% Electronic journals  Kent State University – 2009 Focus Groups, Smartphone use  Access to online resources, course materials, and to be able to contact a librarian  Handheld Mobile Devices: Impact and Implications for Library Services (Cummings, Merrill, & Borrelli, 2010)  Specific tasks in mind  Smartphones Give you wings: Pedagogical affordance of mobile Web 2.0 (Cochrane, & Bateman, 2010)

7. SmartPhone Devices  Blackberry – Introduced 1996  Personal Digital Assistant  2002 SmartPhone introduced  iPhone – Introduced 2007  2008 APP Store launched with over 200,000 App’s  4 Generations  Android OS – Introduced 2008  Open source platform from Google  Android 3.0 upgrade (Honeycomb)  Larger screen, interface and multicore (Wikipedia, 2010)

8.  First attempt  Join – Basic is free  Capture content on website  Wanted code - Control issue Mobifyme http://mobify.me/tour/

9. Montana State University Library Demo http://www.lib.montana. edu/~jason/files/m/

10. Mobile Site Generator v1.1 http://www.hiddenpeanuts.com/msg/ http://www.hiddenpeanuts.com/msg/  iUI: iPhone User Interface Framework  Download iUI file  Enter your Title  Add Header Image – 320 x 40  Start adding information  HTML code - Notepad

11. Mobile Site Generator v1.1

12. : Enter your subfields and then select Submit Copy and paste code to Notepad Mobile Site Generator v1.1

13. Butler Library Web Site  Marketing approved May 2010  Design May/June 2010  Marketing designed logo July 2010  Launched September 2010  Marketing advertised on home page http://bit.ly/bNN8mz

14. Butler Mobile Statistics

15. Tips and What I Learned Keep it Simple Keep it Informative Keep Images under 1KB Keep to one Column Keep away from html Software, use Notepad

16. WSU Libraries Mobile Website Live July 22, 2010 http://libraries.wichita.edu/mobile Campus announcement, July 27 (36 visits) Viewport Supported by: iPhone, Android, IE Mobile, Opera & webOS http://learnthemobileweb.com/2009/07/mobile-meta-tags/ http://davidcalhoun.com/2010/viewport-metatag

17. WSU Libraries Mobile Website July 22, 2010 – March 2011

18. Mobile Catalogs http://libcat.wichita.edu/vwebv/searchBasic?sk=mobile Auto-Graphics - iLib2Go Features: Unique StackMap feature that provides interactive “stacks” navigation to locate an item’s physical location within the library. Locate libraries in your area that are iLib2Go enabled. Log-in to a patron account using a username and password. Review and update account information. Search all library resources including topic search based on BISAC categories. Place and review reserves (holds). Renew items. In negotiation for next fiscal year 2011-2012

19. Mobile Databases Vendors With Mobile Sites / Apps

20. Mobile Databases Finding Vendors with Apps / Sites  Vendor Newsletters  Listservs  Literature  Blogs  Colleagues  Internet search

21. Mobile Databases Setting Up Mobile Access Depends on the type of access provided iPhone, iPad, iPod Touch Android website Depends on vendor EBSCOhost – special URL Gale – contact info

22. Mobile Databases Created January 2010 From regular web site to mobile site – March 2010 http://bit.ly/9FIYua

23. Mobile Databases October 12, 2010 – March 2011

24. Future of Mobile  2015 – five billion people connected via mobile device (Fox, R)  2020 – internet access primarily through mobile device (Farkas)  More Universities using mobile devices in the classroom (Johnson)

25. Future of Mobile - WSU  will continue to grow mobile  features added to mobile page as developed  facelift for mobile databases page

26. Future of Mobile - Butler  Add iLib2go from Auto-Graphics in fiscal year 2012  Update Electronic Resources and conduct further research in how academics are using mobile applications  QR Codes &/or Microsoft Tag’s  LibGuide as mobile web page  Augmented Reality?? Mobile Web Site

27. “It is incumbent upon libraries and information service providers to continue striving to provide quality services to all its users and the mobile segment of the overall user group will only continue to become more important.” (Cummings, Merrill, & Borrelli, 2010)

28. Thank you! Bibliography http://bit.ly/cwdPGM Contact Ronda Holt, rholt@butlercc.edu Mary Walker, mary.walker@wichita.edu

29. Bibliography ACRL Research Planning and Review Committee. (2010). 2010 top ten trends in academic libraries: a review of the current literature. College & Research Libraries News, 71(6), Retrieved from http://crln.acrl.org/content/71/6/286.fullhttp://crln.acrl.org/content/71/6/286.full Cochrane, T., & Bateman, R. (2010). Smartphones give you wings: pedagogical affordances of mobile web 2.0. Australasian Journal of Educational Technology, 26(1), Retrieved from http://www.ascilite.org.au/ajet/ajet26/cochrane.pdf http://www.ascilite.org.au/ajet/ajet26/cochrane.pdf Cummings, J., Merrill, A. & Borrelli, S. (2010). The use of handheld mobile devices: their impact and implications for library services. Library Hi Tech, 28(1), 22-40. Retrieved March 22, 2011, from Research Library. (Document ID: 1977324071) Farkas, M. (2010). A Library in your pocket: building a web presence for mobile users. American Libraries Magazine, 41(6&7), 38. Fitzpatrick, S. (2009). LITA forum speakers make the case for mobile. American Libraries Magazine, 40(11), 30. Fox, M. K. (2008). Information anywhere. netConnect, 23, 2-5. Fox, R. (2010). Library to go. OCLC Systems & Services: International Digital Library Perspectives, 26, 8-13 Iwhiwhu, B. E., Ruteyan, J. O., & Eghwubare, A. (2010, April). Mobile phones for library services: prospects for Delta State University Library, Abraka. Library Philosophy and Practice [Academic OneFile]. Available: Gale Document Number: A227012747 Johnson, L., Levine, A., Smith, R., & Stone, S. (2010). The 2010 Horizon Report. Austin, Texas: The New Media Consortium. Available: http://wp.nmc.org/horizon2010/http://wp.nmc.org/horizon2010/

30. Bibliography (cont.) Milligan, J. (2010, June). Clicks to bricks: is your website ready for mobile access? [website] Amigos Library Service. Available: http://www.amigos.org/node/500http://www.amigos.org/node/500 Pope, K., Peters, T. Bell, L., & Burhans, S. (2010, April). Twenty-First century library must-haves: mobile library services. Searcher: the Magazine for Database Professionals [Academic OneFile]. Available: Gale Document Number: A223373903 Purcell, K., Entner, R., Henderson, N. (2010, September). The Rise of apps culture. Pew Report [Online]. Available: http://www.pewinternet.org/Reports/2010/The-Rise-of-Apps-Culture-aspx http://www.pewinternet.org/Reports/2010/The-Rise-of-Apps-Culture-aspx Quitney Anderson, J. & Rainie, L. (2008, December 14). The Future of the Internet III. Pew / Internet: Pew Internet & American Life Project [Online]. Available: http://www.pewinternet.org/~/media/Files/Reports/2008/PIP_FutureInternet3.pdf.pdfhttp://www.pewinternet.org/~/media/Files/Reports/2008/PIP_FutureInternet3.pdf.pdf Seeholzer, J. & Salem, J. (2011). Library on the Go: a focus group study of the mobile web and the academic library. College & Research Libraries, 72(1), 9-20. Smartphone. (2010, October 11). In Wikipedia, The Free Encyclopedia. Retrieved 01:41, October 12, 2010, from http://en.wikipedia.org/w/index.php?title=Smartphone&oldid=390073736 http://en.wikipedia.org/w/index.php?title=Smartphone&oldid=390073736 Smith, S. & Borreson Caruso, J. (2010). The ECAR Study of Undergraduate Students and Information Technology, 2010. EDUCAUSE Center for Applied Research, Boulder, CO Retrieved from http://net.educause.edu/ir/library/pdf/ERS1006/RS/ERS1006W.pdf http://net.educause.edu/ir/library/pdf/ERS1006/RS/ERS1006W.pdf

31. Bibliography (cont.) Smith, S. & Borreson Caruso, J. (2010). The ECAR Study of Undergraduate Students and Information Technology, 2010, key findings. EDUCAUSE Center for Applied Research, Boulder, CO Retrieved from http://net.educause.edu/ir/library/pdf/EKF/EKF1006.pdf http://net.educause.edu/ir/library/pdf/EKF/EKF1006.pdf Trainor, C.(2010, March 2). Planning for a mobile website. ALA TechSource [Online]. Available: http://www.alatechsource.org/blog/2010/03/planning-for-a-mobile-website.html http://www.alatechsource.org/blog/2010/03/planning-for-a-mobile-website.html Tudor, B. & Pettey, C. (2010). Gartner Says Worldwide Mobile Phone Sales Grew 35 Percent in Third Quarter 2010; Smartphone Sales Increased 96 Percent. Retrieved from: http://www.gartner.com/it/page.jsp?id=1466313http://www.gartner.com/it/page.jsp?id=1466313

32. Logo / Screenshot Locations ACS Mobile http://publs.acs.org/page/tools/acsmobile/index.htmlhttp://publs.acs.org/page/tools/acsmobile/index.html AIP iResearch http://scitation.aip.org/iphonehttp://scitation.aip.org/iphone EBSCO App Logo http://www.ebscohost.com/thisTopic.php?marketID=1&topicID=1336http://www.ebscohost.com/thisTopic.php?marketID=1&topicID=1336 Gale AML http://www.gale.cengage.com/apps/http://www.gale.cengage.com/apps/ Google Books http://globoscoped.com/archive/2009-02-05-n87.htmlhttp://globoscoped.com/archive/2009-02-05-n87.html MedlinePlus http://m.medlineplus.gov/http://m.medlineplus.gov/ Naxos Logo http://itunes.apple.com/us/app/nml/id338059159?mt=8http://itunes.apple.com/us/app/nml/id338059159?mt=8 Overdrive logos http://www.overdrive.com/software/omc/Default.aspxhttp://www.overdrive.com/software/omc/Default.aspx PubMed http://www.nlm.nih.gov/mobile/http://www.nlm.nih.gov/mobile/ Unbound Medline http://www.unboundmedicine.com/medline/ebmhttp://www.unboundmedicine.com/medline/ebm USA.gov http://www.gsa.gov/Portal/gsa/ep/contentView.do?contentType=GSA_BASIC&contentId=2441 9&noc=Thttp://www.gsa.gov/Portal/gsa/ep/contentView.do?contentType=GSA_BASIC&contentId=2441 9&noc=T WorldCAT http://www.worldcat.org/mobile/default.jsphttp://www.worldcat.org/mobile/default.jsp