1. Horticulture 2013 HORTICULTURE AND STARTING MATERIALS policy letter horticulture André Nieuwenhuijse Senior officer horticulture

2. Horticulture 2013 Ministry of Economic Affairs 2 Some press releases in October Greenhouse vegetables in Holland still of an acceptable quality Spectacular increase in number of greenhouses in Almeria Sweet peppers in Almeria are barely profitable Positive atmosphere on fruit attraction Madrid Large cooperative concentration for a more competitive export Holland season under increasing pressure, due to Spanish horticulture Despite severe competition, Spanish horticulture makes progress in Europe.

3. Horticulture 2013 Ministry of Economic Affairs 3 Dutch Horticulture and Starting Materials World player producing seeds and seed potatoes, fruits and vegetables, flowers and plants, bulbs and ornamental trees responsible in 2012 for 37% of the agricultural production = 7,9 billion Euros. and an export of almost 20 billion Euros in 2012 (contribution to the surplus of Dutch trade balance = 20%). Contributes to sustainable solutions - food security and safety, water, energy, health and well being and a green environment.

4. Horticulture 2013 Ministry of Economic Affairs 4 The Golden Triangle The cooperation of production, trade, (seed) industry, supply, breeding and research, the government, banks in The Golden Triangle Research institutes Industry Government

5. Horticulture 2013 Ministry of Economic Affairs 5 ENTERPRISE POLICY Ambition – The Netherlands should be the location: Where enterprises can grow and innovate Where knowledge flows Where sustainable solutions are being developed How? By generic policies – fiscal policy, less regulation, education And by the focus on our strengths: 10 top sectors More scope for businesses

6. Horticulture 2013 ENTERPRISE POLICY High tech Life Sciences Agri&Food Logistics Chemicals Creative Industry Water Horticulture Energy Science & Education Government Companies

7. Horticulture 2013 Ministry of Economic Affairs 7 Policy Letter Horticulture 3 Tasks to strengthen the perspective of Dutch Horticulture: 1.Internationalisation and cooperating value chains 2.Sustainability of the production (in the whole production chain) 3.Spatial restructuring of greenhouse horticulture

8. Horticulture 2013 Ministry of Economic Affairs 8 Internationalisation and cooperating value chains International competition Developing new business models with distinctive products

9. Horticulture 2013 Ministry of Economic Affairs 9 Internationalisation and cooperating value chains Support from the government: Program on innovation Reform of single Common Market Organization (sCMO) fruits and vegetables. PO's and BO's in the CAP. The Dutch export position in Germany

10. Horticulture 2013 Ministry of Economic Affairs 10 Sustainability of the production Less emission of plant protection products and fertilizer to the environment Reduction of the use of (fossil) energy. Support from the government: Guarantee on market introduction of innovations Update of programs like ‘Greenhouse as a source of energy’ energy saving in greenhouses use of geothermal energy

11. Horticulture 2013 Ministry of Economic Affairs 11 ENERGY SAVING – INTEGRAL APPROACH One integral approach with 7 strategies and goals for 2020 ENERGY SAVING SOLAR ENERGY GEOTHERMAL ENERGY BIO FUELSLIGHTCULTIVATION STRATEGY BETTER ELECTRICITY BETTER CO ₂ SUSTAINABLE ENERGY SOURCES EFFICIENT USE OF FOSSIL ENERGY CO2

12. Horticulture 2013 Ministry of Economic Affairs 12 Concluding remarks Perspective for Dutch Horticulture Internationalization Cooperating value chains Sustainability in the whole chain Market renewal and new business models Especially working together.... Thank you for your attention...