1. Sweet Spot Case Study Rahul Gupta 9/11/03 CS453 E-commerce Technologies

2. Background Two founders from Stanford: David Filo and Jerry Yang [4] Started in February 1994 in a campus trailer [7] Incorporated in March 1995 [6] In April 1995 funded by Sequoia Capital with an initial investment of about $2 million [7] Went public in April 1996 [6] Corporate Headquarters in Sunnyvale, CA [6] Director and former-CEO of Yahoo, Timothy Koogle, is a Wahoo! [6]

3. Why was it started? Started as a way to keep track of their personal interests on the Internet [7] Evolved into a complete online navigational guide [7] Initially called “Jerry's Guide to the World Wide Web” [7] Yahoo! acronym for “ Y et A nother H ierarchical O fficious O racle” [7] Definition of Yahoo accepted by creators: rude, unsophisticated, uncouth [7]

4. What’re the consumer functions? Provides internet content from over 2000 top-of- the-industry providers in areas such as news, travel, sports, games, and weather. [6] Provides commerce services such as shopping, auctions, finance, and classifieds. [6] Provides communications services such as Mail, Messenger, Photos, Greetings, and Clubs. [6] Yahoo! Everywhere provides consumers with mobile access to information via devices including wireless phones, two-way pagers and PDAs. [6]

5. What’re the enterprise functions? Marketing: Enables agencies and clients to find and connect to audiences through Fusion Marketing. [6] Business and Enterprise Services: Integration of commerce, communications and media into web portal and similar services via Corporate Yahoo!, Yahoo! Broadcast Services, Yahoo! Small Business. [6] Premium Services: Yahoo! Store, Business Express, Yahoo! Yellow Pages, Yahoo! Auctions, Yahoo! Bill Pay, and extra mail storage. [6]

6. Who are the customers? More than 237 million unique worldwide users in 25 countries and 13 languages (December 2001). [4] 93 million active registered users [5] More than 1.5 billion page views a day [5]

7. How does Yahoo! compare? Taken from reference [9]

8. How it compares cont’d Taken from reference [9]

9. Awards Taken from reference [9]

10. Why is Yahoo special? Taken from reference [9]

11. Front-end of main portal Taken from reference [1]

12. Front-end of Yahoo! Search Taken from reference [2]

13. Front-end of Yahoo! Auctions Taken from reference [3]

14. Back-end Yahoo at first used a proprietary server-side page language written in C/C++ [5] Transitioned to PHP in 2002 [5] 4500+ servers in 16 co-locations [5] –USA: Sunnyvale, Santa Clara, San Diego, Washington DC, Dallas –Intl: England, Central America, South America, Taiwan, Hong Kong, Singapore, China, Australia, India, Japan, Korea

15. Acquisitions Yahoo! has acquired twenty companies since its start. [6] Taken from reference [6]

16. Financial information The opening price of Yahoo!'s stock on the day of the IPO was $13.00 per share and the closing price on that day was $33.00 per share. [6] Taken from reference [10]

17. How’s Yahoo! doing now? For Fiscal Year 2002 [8]: –Revenue per average Unique User per month: $0.40 –Net Revenues Total: $953.1 million –Net income (loss): $42.8 million –Net income (loss) per share: Diluted: $0.07 –Free Cash Flow: $221.0 million

18. Spectacular successes According Nielsen/NetRatings 8/2002, Yahoo! is the World’s most trafficked Internet destination. [5] First all-encompassing portal/guide to the Internet [4] Takes number 1 spot on corporate desktops, with a 70%+ reach in the U.S. workplace[4]

19. Spectacular successes cont’d Taken from reference [9]

20. My Thoughts on Yahoo! I believe that Yahoo! is going to continue to be very successful due to it’s extremely wide breadth. It turned a healthy profit early in its history and each year that profit has increased. I predict that it will continue this same trend in the coming years. Yahoo! Search is a great feature designed to rival the simplicity of Google, but it might not be enough to recapture the customer-base that Google has earned. I personally use Google as my main search engine because it gets me what I want quickly and accurately. Even with so many formidable competitors I believe that overall Yahoo! is still unique due to the fact that it seems to have everything that most people use on a day to day basis such as search, auctions, sports coverage, news, directories, music, movie reviews, and email.

21. References 1.Yahoo!: http://www.yahoo.comhttp://www.yahoo.com 2.Yahoo! Search: http://search.yahoo.com/http://search.yahoo.com/ 3.Yahoo! Auctions: http://auctions.shopping.yahoo.com/http://auctions.shopping.yahoo.com/ 4.Company Overview: http://docs.yahoo.com/info/misc/overview.htmlhttp://docs.yahoo.com/info/misc/overview.html 5.Making the Case for PHP at Yahoo!: http://public.yahoo.com/~radwin/talks/yahoo-phpcon2002.htm http://public.yahoo.com/~radwin/talks/yahoo-phpcon2002.htm 6.FAQ: http://docs.yahoo.com/info/pr/faq.htmlhttp://docs.yahoo.com/info/pr/faq.html

22. References Cont’d 7.The History of Yahoo! - How It All Started... : http://docs.yahoo.com/info/misc/history.html http://docs.yahoo.com/info/misc/history.html 8.Supplementary Financial Information: http://docs.yahoo.com/info/investor/metrics.html http://docs.yahoo.com/info/investor/metrics.html 9.Yahoo! Facts & Figures: http://solutions.yahoo.com/advertiser_center/research/factsandfigure s.html http://solutions.yahoo.com/advertiser_center/research/factsandfigure s.html 10.Yahoo! Investor Information: http://yhoo.client.shareholder.com/http://yhoo.client.shareholder.com/ 11.TechWeb: Yahoo Turns Reputation Into Acquisitions: http://www.techweb.com/wire/story/TWB19990401S0016 http://www.techweb.com/wire/story/TWB19990401S0016

23. References Cont’d 12.Yahoo! Introduces New Yahoo! Search: http://yhoo.client.shareholder.com/ReleaseDetail.cfm?&ReleaseID= 105839 http://yhoo.client.shareholder.com/ReleaseDetail.cfm?&ReleaseID= 105839 13.Yahoo! Auctions Introduces Offline Seller's Management Tool: http://docs.yahoo.com/docs/pr/release709.html http://docs.yahoo.com/docs/pr/release709.html 14.Press Release: Yahoo! No. 1 Online Music Destination in the U.S. According to Nielsen/Netratings' Marketview Report: http://docs.yahoo.com/docs/pr/release990.html http://docs.yahoo.com/docs/pr/release990.html 15.Press Release: Yahoo! No. 1 Search Destination in the U.S. According to Nielsen/Netratings' March Marketview Report : http://docs.yahoo.com/docs/pr/release983.html http://docs.yahoo.com/docs/pr/release983.html 16.Press Release: New Yahoo! Shopping Network Ranked the No. 2 Online Shopping Destination by Nielsen/Netratings: http://docs.yahoo.com/docs/pr/release904.html http://docs.yahoo.com/docs/pr/release904.html