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JULIE’S ORGANIC Simply Vanilla

Published byDanny Burrus Modified over 10 years ago

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Presentation on theme: "JULIE’S ORGANIC Simply Vanilla"— Presentation transcript:

1 JULIE’S ORGANIC Simply Vanilla
Product Type: Grocery Frozen Unit Cost to WFM : Suggested Retail Price: $3.99 Gross Margin % Promotional Support Program 20% 4x per year Demo Support Program: 2 x per year Exclusivity: none Channel Strategy of Item: Manufacturer Launch Date: Available now Gluten Free Naturally Unsweetened Diary Free Probiotic Fiber USDA Organic Kosher Ingredients: Organic Coconut Cream, water, organic cane sugar, organic tapioca syrup, organic acacia gun, vanilla extract, organic coconut sugar, organic sunflower, organic locust gum, gluten free/diary free chocolate cookie, organic rice flower, organic palm shortbing, organic cocoa, organic starch and baking soda, organic vanilla salt Pamela’s c/o Marsham International

2 Double Rainbow Soy Cream
$2.45 Distributor Cost –UNFI CANADA (F.O.B.) Sacramento, CA $5.99 SRP-UNFI CANADA Five great flavors: Mint Chip, Vanilla Bean, Blueberry, Cinnamon Caramel, and Cherry Chip. Non-Dairy, No Gluten & Vegan Rich and creamy taste of a frozen dessert No grainy or beany aftertaste like other brands Made with Organic Cane Sugar & Organic Soy Soymilk Kosher Pareve Double Rainbow | Scott Ready, National Sales Director | |

3 La Maison Cannelle is a Gluten-Free Jewel
La Maison Cannelle is a Gluten-Free Jewel! Making only Gluten-Free products, in a completely Gluten-Free Environment. No danger of contamination.

4 Template - Insert Product Title
Product Type Frozen Unit Cost to WFM Suggested Retail Price $8.99 Gross Margin % Promotional Support Program 15% 4x year + demos Demo Support Program all 6 stores x 2 demos each. Exclusivity (None, 60 Days, 90 Days, Control Label) none Channel Strategy of Item (Conventional, Natural, Big Box Formats) Natural Manufacturer Launch Date (Month/Year) Already in the market. Insert Product Picture(s) Three compelling reasons free of dairy, gluten, soy and other top allergens/sweetened with honey/Canadian brand Sustainability / Efficacy/ Packaging / Facts try to support local, organic and fair trade where possible Ingredients made with organic coconut milk, sweetened with Canadian honey, made with organic raw fair trade cocoa Other attributes proceeds to children’s charities/some unique flavours/delicious taste and smooth texture Insert Picture of Product Bar Code Vendor Contact Information (Manufacturer Company, Name, , Phone)

5 Dream Gelato – Sea Salt Caramel
Product Type: Non Dairy Frozen Unit Cost to WFM: $ Suggested Retail Price: $ Gross Margin: % Promotional Support Program: Demo Support Program: Product Sampling Exclusivity (None, 60, 90, Control Label): None Channel Strategy of Item (Conventional, Natural, Big Box Formats): Manufacturer Launch Date : Feb 2015 Three compelling reasons. Capitalize on Almond Growth in Non-Dairy! Leverage Gelato Growth Leverage on-trend flavours that consumers love! Vendor Contact Information (Manufacturer Company, Name, , Phone)

6 Dream Gelato – Café Latte
Product Type: Non Dairy Frozen Unit Cost to WFM: $ Suggested Retail Price: $ Gross Margin: % Promotional Support Program: Demo Support Program: Product Sampling Exclusivity (None, 60, 90, Control Label): None Channel Strategy of Item (Conventional, Natural, Big Box Formats): Manufacturer Launch Date : Feb 2015 Three compelling reasons. Capitalize on Almond Growth in Non-Dairy! Leverage Gelato Growth Leverage on-trend flavours that consumers love! Vendor Contact Information (Manufacturer Company, Name, , Phone)

7 Whistler Glacial Spring Water – 4L
Grocery SRP: $ $4.49 Gross Margin: 35-50% Promotional Support Program (10% MCB for first 60 days plus addition discounts through ad plan over year) Currently no demo support program 30 days exclusivity Channel Strategy of Item – Natural Manufacturer Launch Date – July 2014 in new bottle Three compelling reasons: Pure glacial water, nothing added or removed with low TDS of 37ppm – of all the water on earth only 5% of it is consumable and of that only 1% is glacial water Bottles made from 100% PET plastic, no BPA – versus other 4L products that are HDPE and less recyclable Canada’s only premium glacial water in a 4L size Whistler Water – Jordan Scott, Domestic Sales Manager,

8 Visit us at http://mybucha.com
Product Type Grocery Dairy Unit Cost to WFM (maximum delivered unit cost from distributor ) Suggested Retail Price $3.49 Gross Margin % Promotional Support Program 20% 6 times per year Demo Support Program to support TPR months Exclusivity None Channel Strategy of Item, Natural Manufacturer Launch Date- Ontario Sept/2013 Proven in market success in the U.S. The Whole Kombucha package- goodness, taste and style Breakthrough taste appeal- light refreshing and no harsh vinegar taste! Brings new consumers to the category and engages a wider market of health – conscious Canadian Consumers USDA Certified Organic; Non GMO – Vegan Less than 0.5% alcohol Contains Live Kombucha Culture; Only 47 Calories per serving YUZU Lemon Launched April 2014 NEW Visit us at MTB Brand Management (A Division of Cyba-Stevens Management Group). – Wendy Kobayashi– Key Account Manager– –

9 Kevita sparkling probiotic beverage
Product Type: Dairy Unit Cost to WFM (maximum delivered unit cost from distributor ) Suggested Retail Price Gross Margin % Promotional Support Program: To be finalized but 3-4 promotions per year at 10-15% Demo Support Program: all stores and as much as needed Exclusivity: TBD Channel Strategy of Item: TBD Manufacturer Launch Date (Month/Year) All sku’s are certified organic & kosher, verified Non GMO, allergy free (vegan, dairy free, soy free & nut free) All sku’s contain 4 strains of live probiotics. Culture content of Kombucha but with a balanced mainstream appeal Vendor Contact Information (Manufacturer Company, Name, , Phone)

10 Italian Volcano 1L Organic Lemon Juice
Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $ Gross Margin: % Promotional Support Program: TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now No preservatives USDA Organic & Kosher Single-origin juice made from Sicilian lemons Fresh pressed 100% juice, not from concentrate Kosher 1L glass bottle Ingredients 100% not from concentrate organic lemon juice Tanja Fraser, UNFI Canada ( )

11 Italian Volcano Organic Blood Orange Juice
Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $ Gross Margin: % Promotional Support Program: TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now No preservatives USDA Organic & Kosher Made from three unique varieties of blood oranges grown near the Mt. Etna Volcano in Italy where the volcanic soil and ocean breezes have created a region famous for Arance Rosse di Sicilia High in Vitamin C, Potassium and anti-oxidants Fresh pressed 100% juice, not from concentrate 750ml glass bottle Ingredients: 100% not from concentrate organic blood orange juice Tanja Fraser, UNFI Canada ( )

12 Italian Volcano Organic Tangerine Juice
Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $ Gross Margin: % Promotional Support Program: TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now No preservatives USDA Organic & Kosher Made from tangerines grown near the Mt. Etna Volcano in Italy where the volcanic soil and ocean breezes have created a region famous for Mandarini di Sicilia High in Vitamin C Fresh pressed 100% juice, not from concentrate 750ml glass bottle Ingredients: 100% not from concentrate organic tangerine juice Tanja Fraser, UNFI Canada ( )

13 Italian Volcano Organic Lemonade & Limeade
Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $ Gross Margin: % Promotional Support Program: TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now USDA Organic No preservatives Fresh-squeezed taste Not from concentrate Made in Italy 750ml glass bottle Ingredients: Lemonade - water, organic lemon juice (12%), organic dehydrated rice syrup Limeade - water, organic lime juice (12%), organic dehydrated rice syrup Lemonade Limeade Tanja Fraser, UNFI Canada ( )

14 Italian Volcano 500ml Lemon & Lime Juice
Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $ Gross Margin: % Promotional Support Program: TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now 500ml size equals the juice of 20 fresh lemons/24 fresh limes No preservatives Made from 100% juice USDA Organic Single-origin lemon juice made from Sicilian lemons, limes are sourced from Mexico and South America Fresh pressed, not-from-concentrate Kosher Ingredients: 100% not-from-concentrate organic lemon/lime juice 100% Organic Pure Lemon Juice 100% Organic Pure Lime Juice Tanja Fraser, UNFI Canada ( )

15 Pure Coconut Water - 1L Tetra
Product Type: Grocery Unit Cost to WFM: $5.99 Gross Margin %: Promotional Support Program: Min 15% Quarterly Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Natural, Conventional Manufacturer Launch Date: Currently Available Gluten Free, Not from Concentrate, No Preservatives. 1L, tetra, 12 per case Ingredients: 100% Pure Coconut Water Contains Potassium & Magnesium, Low in calories Blue Monkey co/ New Age Marketing and Brand Management Inc. James van Bolhuis P E.

16 drinkme New Packaging Spring 2014
PET Bottles, proprietary to drinkme Clear labels 75 day shelf life 300% increase in sales since implementation

17 Filsinger’s Grape Juice
Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $ Gross Margin: % Promotional Support Program: TBD Demo Support Program: TBD Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: Available Now Locally produced in Ayton, Ontario Family owned business 946ml, in glass bottles Made from 100% premium, Niagara Organic vineyard grapes Certified Organic, Pasteurized Ingredients: Organic White Grape Juice - 100% Organic White Grapes Org Niagara White Grape Juice Tanja Fraser, UNFI Canada ( )

18 Tanja Fraser, UNFI Canada (416-319-2242)
Q Tonic Citrus Drinks Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $ Gross Margin: % Promotional Support Program: 15%, 4x Annually Demo Support Program: Upon Request Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q4 2013 Superior sodas made with the best natural ingredients Delicious on their own, perfect for mixed drinks and cocktails Sweetened with organic cane sugar, no high-fructose corn syrup QOrange is only 55 calories, has 14g of sugar per serving and is made with real oranges and tangerines QGrapefruit is only 50 calories, has 13g of sugar per serving and is made with real grapefruits QLemon is only 50 calories, has 13g of sugar per serving and is made with real lemons Lemon Citrus 750ml Orange Citrus Grapefruit Citrus 4x237ml Tanja Fraser, UNFI Canada ( )

19 Q Ginger Beer Grocery Available in 4-packs and 750ml
$SRP: $7.99 / $6.99 Gross Margin: 41% / 43% Promotion: Quarterly support Demo Support Spectacular Ginger Beer that customers of our tonic water will love Loads of real ginger – Warning: SPICY!! Lightly sweetened with organic agave (no sugar/HFCS and 40% fewer calories than Reeds) Extra Carbonation so it makes truly spectacular cocktails Made in Modesto, CA or Scranton, PA Q Drinks. Sara Carroll

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