1. Creating a Web 2.0 “Event” for Online Outreach Sherri Berger sherri.berger@ucop.edu April 29, 2010

2. About Calisphere Two audiences, two sites Collection guides Digital objects Digital objects ONLY

3. About Calisphere Two audiences, two sites Archivists Researchers Educators Undergrads General public

6. John Muir “Event” Courtesy of University of the Pacific Library Courtesy of The Bancroft Library, UC Berkeley

7. John Muir “Event” Concept Tell a story on Twitter and Facebook Quote portions of the letters: travel diary Link back to the objects Goals Reach new audiences Jumpstart Web 2.0 presence Promote the new collection

8. Muir Project Day 1 on Facebook

9. Muir Project Week 1 on Twitter

10. Process Permissions Selection, story Map out the week Marketing Tweet! Reflection

11. Results by the Numbers Over 415 clicks on posted links 259 Facebook fans 215 Twitter followers Over 30 retweets 20 interactions

12. Was it worth it? Some cons: Not spectacular results in hits, comments Demanded time, before and during Big pros! Reignited interest, contacts Built a base of followers Props for creativity

13. Follow us! www.facebook.com/calisphere www.twitter.com/calisphere www.calisphere.org sherri.berger@ucop.edu