1. This project and its actions were made possible due to co-financing by the European Fund for the Integration of Third-Country Nationals Persuasive writing (adverts and leaflets) Black-and-white cards Subject:English Age groups:8–11, 12–14, 15–16, 17–18 Topic:Non-fiction writing EAL Nexus resource Licence information | This resource is free to use for educational purposes. © British Council 2014 Source | This resource was originally developed by Charlotte Hurley and has been adapted by EAL Nexus.

2. paragraph persuasive advert: key term

3. modal verbs persuasive advert: key term

4. cause and effect persuasive advert: key term

5. concluding statement persuasive advert: key term

6. present tense persuasive advert: key term

7. opinion persuasive advert: key term

8. slogan persuasive advert: key term

9. wordplay persuasive advert: key term

10. fact persuasive advert: key term

11. statistics persuasive advert: key term

12. persuade persuasive advert: key term

13. emotive language persuasive advert: key term

14. exaggeration persuasive advert: key term

15. rhetorical question persuasive advert: key term

16. alliteration persuasive advert: key term

17. rhyme persuasive advert: key term

18. boastful persuasive advert: key term

19. adjective persuasive advert: key term

20. font persuasive advert: key term

21. opinion as fact persuasive advert: key term

22. imperative verb persuasive advert: key term

23. A part of a piece of writing that usually deals with one subject, that begins on a new line, and that is made up of one or more sentences Definition

24. A type of verb that is mainly used to show how sure we are that something has happened, is happening or will happen Definition

25. Phrases used to show what will happen if you take the action or buy the item that is being promoted or advertised Definition

26. The final part of the advert or leaflet which sums up the reason to do or buy what is being promoted or advertised Definition

27. A verb tense used to show an action that is happening now Definition

28. A judgement or viewpoint on a particular matter Definition

29. A phrase used that is associated with a particular product, often repeated and used at the end of an advert Definition

30. Using and swapping words that have similar meanings in a clever and fun way Definition

31. Something known to be true, that can be proved Definition

32. A fact or piece of data obtained from a large study Definition

33. To urge someone to do something by giving them a good reason to do so Definition

34. Language used to cause a particular emotion in the reader Definition

35. To make something sound ‘more’ than it is, e.g. bigger, better, quicker … Definition

36. A question which doesn’t require an answer, used to hook the reader Definition

37. The repetition of an initial sound in a phrase or sentence, used for effect Definition

38. Words which have the same sounds at the end used together for effect Definition

39. To exaggerate the benefits of the item being advertised Definition

40. A word which modifies and gives more information about a noun Definition

41. Style of lettering used in print Definition

42. When the advertiser presents a viewpoint as if it is fact Definition

43. A verb that gives a command or instruction Definition

44. Ever bored in the holidays? Then come to … ________ ___________________________________________________ ___________________________________________________ Feed the penguins …______________________________ ___________________________________________________ Visit the reptile house …____________________________ ___________________________________________________ Eat lunch in ‘Explorer Café’…_______________________ ___________________________________________________ Examples

45. can, could, may, might, must, ought, shall, should, will, would  You should visit soon …  This might be the best holiday ever …  Would you want to miss out? Examples

46.  If you buy this watch, then you will never be late again … Examples

47.  They’re light, they’re comfortable and they look great. These are the best trainers you could buy! Examples

48.  This is the chance of a lifetime …  Chokko is a creamy chocolate treat. Examples

49.  There are spectacular views …  The food is the tastiest there is … Examples

50.  ‘I’m lovin’ it’  ‘Like brands only cheaper’  ‘Should’ve gone to Specsavers’  ‘Simples’ Example

51.  Laptops for top laps  The Worcester saucerer (Lea and Perrin’s Worcester sauce)  It ’asda be Asda Examples

52.  It has 20 different speed settings  It is made using the latest technology  It contains Vitamin C Examples

53.  70% of people said that they noticed a difference  Just under 400 people visit each day Example

54.  Use this to make you look younger  Visit us and have the time of your life  Buy it and you’ll never waste time again Example

55.  The breathtaking scenery  These lonely, abandoned animals  Have you suffered from a terrible accident? Example

56.  This is the quickest bike of its kind  It’s the tastiest cake you can buy  It works faster on stains than any other Example

57.  Do you need to lose weight?  Have you suffered an injury at work?  Could you do with a holiday? Example

58.  Britain’s Best Bank  Don’t dream it. Drive it Example

59.  Once you pop, you can’t stop  Don’t just book it, Thomas Cook it Example

60.  We think that it’s the best of its kind  This is going to get that kitchen clean in seconds Example

61.  amazing views  mouth-watering dishes  comfortable beds Example

62.  Font  font Example

63.  Many experts agree that this could change your life  We feel that it might be the only drink that can quench thirst fast Example

64.  Buy this product  Act now Example