1.  2007 Johns Hopkins Bloomberg School of Public Health Section B Non-Combusting Products and Oral Products

2.  2007 Johns Hopkins Bloomberg School of Public Health 2 Camel Snus

3.  2007 Johns Hopkins Bloomberg School of Public Health 3 Photo from a Portland, Oregon, Retail Outlet Source: Mitch Zeller.

4.  2007 Johns Hopkins Bloomberg School of Public Health 4 Camel Snus on the Internet

5.  2007 Johns Hopkins Bloomberg School of Public Health 5 Camel Snus on the Internet

6.  2007 Johns Hopkins Bloomberg School of Public Health 6 Taboka Image source: Institute for Global Tobacco Control.

7.  2007 Johns Hopkins Bloomberg School of Public Health 7 Coming to a Country Near You Smokeless Tobacco Likely to Go on Sale in UAE Dubai—A tobacco company is studying the possibility of launching a traditional Swedish smokeless tobacco, touted as a safer alternative to cigarettes and shisha in the UAE. Image source: adapted by CTLT from gulfnews.com. (July 3, 2006).

8.  2007 Johns Hopkins Bloomberg School of Public Health 8 Coming to a Country Near You South Africa and Sweden test markets to be expanded For immediate release: Wednesday, 28 June 2006 British American Tobacco extends its Snus test markets... “We have been encouraged to push ahead by good feedback from consumers and from members of the public health community who say Snus, properly regulated, can play a positive role in tobacco harm reduction. We are extending the test markets and planning launches in other countries.” Image source: adapted by CTLT from British American Tobacco. (June 28, 2006). Press release.

9.  2007 Johns Hopkins Bloomberg School of Public Health 9 Snus Advertising: Is This Harm Reduction?

10.  2007 Johns Hopkins Bloomberg School of Public Health 10 Snus Advertising: Is This Harm Reduction?

11.  2007 Johns Hopkins Bloomberg School of Public Health 11 Snus Advertising: Is This Harm Reduction?

12.  2007 Johns Hopkins Bloomberg School of Public Health 12 Ariva Cigaletts “Medical” Packaging Image source: Institute for Global Tobacco Control.

13.  2007 Johns Hopkins Bloomberg School of Public Health 13 Revel (UST) Image source: Institute for Global Tobacco Control.

14.  2007 Johns Hopkins Bloomberg School of Public Health 14 Revel

15.  2007 Johns Hopkins Bloomberg School of Public Health 15 Revel

16.  2007 Johns Hopkins Bloomberg School of Public Health 16 Skoal and Copenhagen (UST) Source: Trinkets & Trash. (trinketsandtrash.org). Permission granted for educational use.

17.  2007 Johns Hopkins Bloomberg School of Public Health 17 Source: Trinkets & Trash. (trinketsandtrash.org). Permission granted for educational use. Skoal

18.  2007 Johns Hopkins Bloomberg School of Public Health 18 Video Following is a video that highlights focus-group research done on smokers and ex-smokers in the United States The focus group was exposed to a prototype of a Marlboro product that made an exposure reduction claim

19.  2007 Johns Hopkins Bloomberg School of Public Health 19 Video

20.  2007 Johns Hopkins Bloomberg School of Public Health 20 Why We Are So Concerned Findings from the J.P. Morgan report  New generation of tobacco products viewed as “only the third major innovation... in the last 50 years”  J.P. Morgan survey found that...  87% of smokers tried quitting for health reasons  91% would be willing to try a reduced-risk cigarette  “Young smokers [18-30] may be particularly receptive to... reduced risk options and willing to experiment with innovative products that are potentially less hazardous to health”  Smokers under 30 are “the key growth segment for global tobacco companies” Source: J.P. Morgan. (2005).

21.  2007 Johns Hopkins Bloomberg School of Public Health 21 Additional Findings from the J.P. Morgan Report According to the report, the introduction of filters and “light” cigarettes “shows that successful innovations have the potential to take considerable market share in a short time” “Overwhelming smoker demand for a reduced risk alternative to conventional cigarettes suggests to us that, over a 30-year period, the PREPs category could become as big as the “lights” cigarette segment” OK... good for them and bad for us

22.  2007 Johns Hopkins Bloomberg School of Public Health 22 And Let’s Give Wall Street the Last Word... “... if there is an opportunity to develop a reduced-risk cigarette that of course, burns, and tastes very similar to conventional cigarettes, this could possibly prevent people from quitting and may encourage some people to start smoking.”  Salomon Smith Barney, April 2002 (emphasis added)