1. Getting Seen, Getting On Personal Image Branding for your Career Development Jean Sutcliffe 0

2. 1 Employable Employed

3. Getting what you want 2 Exposure 60% Appearance 30% Performance 10%

4. Branding 3

6. Your Brand Authentic and Consistent 5 REPUTATIONREPUTATION YOUR BRAND REACH

7. Names Gordon Sumner Paul Hewson Reginald Kenneth Dwight Jessica Ellen Cornish Robyn Fenty 6

8. Names Elizabeth Tschyrkow Elizabeth Cheer Co 7

9. Identify your Talents 8

10. Reflect and identify 7 occasions that you recall high points or peak experiences. These are memories of times that gave you a great sense of pleasure or achievement. They are highly meaningful for you. Take them from different areas of your life, including your childhood, education, work and leisure pursuits. For each high point ask yourself – Which talents was I using the most? How was I using them? 9

11. Identify your Values Write down the names of the people you admire most. Include friends, neighbours, close or distant members of your family, world leaders, authors, artists, sports people, colleagues, fictional characters. Next to each name, write down the qualities for which you admire this person. You will see themes emerge. These qualities reflect your values. Write down your top 5 values. 10

12. Brand Identity 11

13. The Power of Archetypes The caregiver The creator The explorer The hero The innocent The jester The lover The magician The ordinary guy/girl The ruler The outlaw 12

14. Your Contacts and Networks 13

15. First Impressions 14

16. Behavioural Changes 15

17. Brand Summary Identify your talents Identify your values Identify your unique combination of skills and experience Decide which archetype you are going to evoke consistently Create your contact list Summarise what you do in 3 seconds Make sure that what you say and do evokes your main archetype Remain present 16

18. Summary You already have a Brand. It’s what people say about you when you are not in the room. It’s not just who you know, it’s who knows you. Most people do not manage their brands – YOU CAN! 17