1. Value Of CMC ® Wayne Outlaw, CSP, CMC ® Clint Burdett, CMC ®

2. VALUE TO THE PROFESSION History 1968 - CMC originated in Canada, USA and UK An elite designation for large firm Partners 1988 - The International Council of Management Consultant Institutes (ICMCI) 2000s- ANSI, British Standards Institute, others to certify persons’ competence (ISO/IEC 17024)

3. VALUE TO THE PROFESSION Why have a certification of competence? Complete a rigorous examination process – the certification standard Assure a client that the CMC’s engagement work, training, professional development and ethics set them apart Reciprocity with other Institutes

4. VALUE TO THE PROFESSION How standard is set and maintained? ICMCI Congress just approve an update to the international standard based on UK and USA frameworks ICMCI every three years assesses an Institute’s standard IMC USA Board of Directors approve our Competency Framework and Certification

5. VALUE TO THE PROFESSION What is next? For the CMC – the individual More engagement with consultants, clients, and academia to validate and update the standard For the Consulting Firm Europe agreed EN 16114 on the consultancy, now starting working group for ISO acceptance world wide

6. VALUE TO CONSULTANT Establish Brand as “True Professional” Ethics Policy Provides Framework for Professional Decisions Provide Collegial Relationships to Foster Support Creates referral Network of Trust-worthy Consultants Provides a Tested Source for Assistance to Expand Your Consulting Reach

7. DON’T TAKE MY WORD FOR IT! VALUE TO CONSULTANT The era of “everyone can be a coach” also seems to be waning, as clients are looking for proven experts. The era of “everyone can be a coach” also seems to be waning, as clients are looking for proven experts. My clients are looking for consultants who are professional and provide value. It is important that our clients see the CMC ® as a brand they can trust. My clients are looking for consultants who are professional and provide value. It is important that our clients see the CMC ® as a brand they can trust. Today’s market emphasizes solutions built on the integration of the depth of expertise across a broad spectrum of disciplines. The CMC ® credential and networking opportunities have aided me in this process. Today’s market emphasizes solutions built on the integration of the depth of expertise across a broad spectrum of disciplines. The CMC ® credential and networking opportunities have aided me in this process. I think CMC ® is wonderful and a very worthwhile community of professionals. The profession is changing for the good; as more members are certified, and their work product(s) are requested, utilized and publicized.

8. Feeling of Self-worth Confidence When Your Propose/Negotiate Others Recognize Your Accomplishments VALUE TO CONSULTANT

9. VALUE TO CONSULTANT POSSIBLE INTANGIBLES Create Competitive Advantage/ Sets you apart from less committed participants in Consulting Industry Branding/ Provides Visible Proof to Prospects/ Clients and others

10. VALUE TO CLIENT ETHICS POLICY MITIGATES RISK Clients can have confidence Consultants will be ethical and honor confidentiality Confidence the Consultant is qualified for project being undertaken Confidence in the Consultant’s professional relationship with staff Provide measure of security when making critical decision to engage a consultant

11. QUOTES FROM CMC’S VALUE TO CLIENT QUOTES FROM CMC’S Large companies and Foreign Governments are gaining a better understanding of the value of the CMC Certification and they are specifically requesting certified consultants for their engagements. Clients appreciate the honesty of their business consultants. Given the economic downturn over the past few years, the management consultant has found the importance of being creatively proactive in assisting clients in the areas of strategic planning within organizations to develop new directions for economic advancement and longevity in the marketplace. Money is tight but value is the key. Credibility matters. Expertise matters. Maybe age does matter – in a good way. Ask the CMC’s you meet here!

12. VALUE TO CLIENT Confidential comments of clients in engagement summary indicate true value of those who become CMC

13. HOW YOU CONTRIBUTE Place On Your Materials/Website Include in Your Proposals Speak on Consulting Profession and Certification

14. TO APPLY FOR THE CMC ® Overview www.imcusa.org/certhow Get the Application www.imcusa.org/cmcapplication Step by Step Webinar on Completing the Application www.imcusa.org/certapp certification@imcusa.org