1. Cotton is arguably the world’s most important natural fibre »Nearly everyone on Earth comes into contact with cotton on a daily basis »250 million people’s livelihoods © Orta Anadolu

2. Better Cotton Supply Chain Event ISTANBUL

3. Cotton is arguably the world’s most important natural fibre

4. But cotton production has challenges »water management »soil depletion »working conditions…. »Cotton grows on 2.4% of the world’s crop land »24% of insecticide use & 11% of the pesticide use globally! © Paul Hahn for Aid by Trade Foundation.

5. The Better Cotton Standard System: Production Principles 1. Crop Protection 2.Water 3.Soil 4.Habitat 5. Fibre Quality 6. Decent Work

6. Frequently Asked Question: What’s better about Better Cotton? It is not the quality of the cotton It is the way it was grown that is better…

7. Measurable Improvements Being Achieved 2013 BCI Farmer Results vs Comparison Groups

8. Better Cotton milestones 20052009 BCI founded as a collective of global organisations 2007-2009: Preparation Phase 2012 2010-2011 2013 First Better Cotton season in Brazil, India, Mali & Pakistan Better Cotton first harvest in China Established as an independent organisation, publishing first Better Cotton Standards 2010-2012: Implementation Phase 2013-2015: Expansion Phase 2016-2020: Mainstreaming Phase CmiA and ABRAPA partnerships signed. Better Cotton first harvests in Turkey, Tajikistan and Mozambique

9. BCI Numbers Are Speaking

10. To prevent this from happening again! We are here today 20142000

11. By 2020 Better Cotton is: 5 million farmers >30% of global production © Better Cotton Initiative

12. Be part of something Better © Better Cotton Initiative