1. Color Theory & Symbolism in Art & Design

2. What the eye sees when light is reflected off of an object
Color
What the eye sees when light is reflected off of an object
LIGHT – Subtractive
WHITE = ALL COLORS PRESENT
BLACK = NO COLOR PRESENT
PAINTS – Additive
WHITE = No Color
BLACK = ALL COLORS

3. HUE
Any colors name. Hue is the quality that differentiates colors from one another.
RED BLUE YELLOW
ORANGE GREEN VIOLET

4. COLOR WHEEL
Visual representation of the primary, secondary and intermediate colors.

5. RED BLUE YELLOW Primary Colors
Primary colors CANNOT by mixing any other colors – but by mixing the primary colors together in different amounts, you can make every other color.
You cannot MAKE the primary colors, but you can make everything FROM them.

6. Secondary Colors Orange Violet Green
Secondary colors are made by mixing equal parts of 2 primary colors together. They lie in-between primary colors on the color wheel.

7. Intermediate Colors Yellow-Orange Red-Orange Red-Violet Blue-Violet
Blue-Green
Yellow-Green
Intermediate colors are created by mixing secondary colors together – they go in-between secondary and primary colors on the color wheel.

8. VALUE SHADES - When a color has BLACK added to it - Darker - Low Value
TINTS
- When a color
has WHITE
added to it
- Lighter
- High Value

9. (Pure Hue – Very Intense Color) (Gray added, Duller Intensity)
CHROMA
Level of SATURATION in a color
Saturation is the INTENSITY of a color
TONE – Made by adding GRAY to a color
HIGH CHROMA
(Pure Hue – Very Intense Color)
LOW CHROMA
(Gray added, Duller Intensity)

12. A Planned Combination of Colors
Color Scheme
A Planned Combination of Colors
Color schemes are harmonious color combinations.
Traditionally, there are 6 different kinds of color schemes:
- Monochromatic - Analagous
- Complimentary - Split-Complimentary
- Triad - Tetrad

13. Complimentary Colors Red & Green Blue & Orange Yellow & Violet
Complimentary colors lie directly ACROSS from each other on the color wheel.
Complimentary colors really do compliment each other – placing complimentary colors next to each other helps to make areas of emphasis and make things “pop.”

15. Monochromatic Using ONE HUE in varying tints, tones & shades
Life, Pablo Picasso, 1903
Part of his Blue Period where he painted everything in tints, tones & shades of blue

16. COOL COLORS RECEDE BACKWARDS
You can use all warm colors or all cool colors as a color scheme
Warm Colors POP
Yellows, Oranges, Reds Red-Violets
COOL COLORS RECEDE BACKWARDS
Greens Blues Blue-Violets

17. Analagous Colors Red through Blue-Violet Red through Yellow
Any 3-5 colors that are next to each other on the color wheel
Red through Blue-Violet
Red through Yellow
Red-Violet through Blue-Green
Yellow through Blue-Green

18. Split Complimentary Red, Blue-Green and Yellow-Green
Blue, Red-Orange and Yellow-Orange
Yellow, Red-Violet and Blue-Violet
Etc…..

19. Triad Any 3 colors that form a triangle on the color wheel
Ex. Primary Colors: Red, Yellow & Blue OR
Secondary Colors: Violet, Green & Orange

20. Tetrad Any 4 colors that form a triangle on the color wheel
Ex. Red-Violet, Red-Orange, Blue-Green & Yellow-Green

22. Colors can also symbolize emotions or behaviors:
Red – anger, wrath, lust, passion
Green – envy
Purple – royalty, decadence
Yellow – coward
Pink – love
Blue – sadness, tranquility, peace

23. Good vs. Evil Abstitence Chastity Temperance Diligence Patience
Kindness
Humility
Truthfulness
Pursuit of Knowledge
Honesty
Integrity
Lust
Wrath
Gluttony
Greed
Sloth
Pride
Betrayal
Decadence / Excess

24. You can use color as way to create EMPHASIS OR You can use color to convey an emotion / behavior

31. The Old Guitarist, Pablo Picasso, 1903

34. You can use color as way to create EMPHASIS OR You can use color to convey an emotion / behavior

35. Anger / Wrath

36. Sadness / Longing / Betrayal

38. Sadness

39. Assignment: Create a short series of photographs which have specific color choices to produce desired results. Example 1: using a warm, highly saturated colored object to be emphasized to the viewer. Example 2: Create a specific mood - like blue tones or dull tones (low saturation) for sadness Example 3: compose a photograph that has a specific olor scheme (cool colors, warm colors, complimentary colors, etc.) 30 Photographs, Due Tuesday December 15th.