1. 1 Susan G. Komen for the Cure Twin Tiers Region Affiliate Affiliate Overview – June 2010 www.twintierskomen.org

2. 2

3. Where the Promise Began  Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever.  That promise became Susan G. Komen for the Cure® and launched the global breast cancer movement.  Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists. 3

4. Where the Promise Has Taken Us  For the past 25 years, Komen for the Cure has played a critical role in every major advance in the fight against breast cancer  Nearly 75 percent of U.S. women over 40 years old now receive regular mammograms, the single most effective tool for detecting breast cancer early 4

5. Where the Promise Has Taken Us 5 The federal government now devotes more than $900 million each year to breast cancer research, treatment and prevention America’s 2.3 million breast cancers survivors, the largest group of cancer survivors in the U.S., are a living testament to the power of society and science to save lives The five-year survival rate for breast cancer, when caught early before it spreads beyond the breast, is now 98% M O R E

6. Our Mission  To save lives and end breast cancer forever by empowering people, ensuring quality care for all, and energizing science to find the cure  Through our values; inclusion, stewardship, honesty, openness, passion, and empowerment, we work 365 days each year to live up to our mission 6

7. 7 Looking to Our Future  We all envision a world without breast cancer  We work to share the messages of knowledge as well as hope as we work toward a cure

8. Our Values Guide Us  Inclusion – Sweeping through nine counties in New York and Pennsylvania, we make information and assistance available in all communities  Stewardship – We provide guidance and understanding to those women finding their way through breast cancer treatment  Honesty – Through the years, we continue to share the truth about breast cancer, and what the battle entails 8

9. Our Values Guide Us  Openness – providing a warm and welcoming embrace for women who may be facing some of the most difficult challenges of their life  Passion – this cause and this message drives everyone involved in our work  Empowerment – from the grants that help the sick to the race that celebrates the well – we lift women up and support them through breast cancer battles 9

10. 10 Where the Twin Tiers Region Affiliate Began  The tragic and early death of LPGA golfer, Heather Farr, an LPGA Corning Classic favorite became a cause for action  Tournament Director Dawn Marie Castellana challenged the 12 hospitals who benefited from the tournament to create a health fair during tournament week to raise breast cancer awareness and knowledge

11. Thanks to Our Own Nancy!  Dr. Nancy King provided the driving force behind the Elmira Affiliate of the Susan G. Komen foundation in 1999 11  In 2007, the Elmira Affiliate grew into the Twin Tiers Region Affiliate, serving six counties in New York: Chemung, Steuben, Schuyler, Tompkins, Tioga and Broome; and another three in Pennsylvania: Tioga, Potter and Bradford.

12. The Twin Tiers Race for the Cure In 2010, 2573 runners and walkers participated, raising more than $130,000 for our Affiliate 12  The Race has raised more than $330,000 in 5 years, with 75% of the funds remaining locally to ensure education, screening and treatment for the women in our community  2010 Goal: $75,000 revenues  2010 Achievement: >$130,000  2010 Goal: 2,000 participants  2010 Achievement: 2573

13. Race Participation 13  Participation has increased 165% in 10 years!  Since 2007, we’ve seen a growth of 138%

14. A Cause Supported by All Ages 14 2010 Race for the Cure  100% increase in the 16-19 age range  78% increase in the 20-29 age range  59% in the 60 to 69 age range

15. 2010 Online Registrations 15  Our improved website enabled a dramatic increase in online registrations for the 2010 Race

16. The Message of Race Day  Race day honors survivors of breast cancer and pays homage to the men and women affected by this disease  Runners, walkers, survivors and loved ones gather in the early morning to share the message of Susan G. Komen For the Cure 16  Survivor Race participation has increased 45% since 2008

17. 17 Survivors Inspire and Energize Us!

18. Doorways to Healing Healthy Women Partnership/YWCA Elmira WSKG Public Communications Ithaca Breast Care Alliance Arnot Ogden Medical Center Finger Lakes Independence Center, Inc. YWCA of Binghamton/Broome County Arnot Ogden Medical Center Wellness Council of the Southern Tier/St. James Mercy Health System “ Cancer Resource Center of the Finger Lakes ” Adagio Health Memorial Hospital, Inc. Maternal and Family Health Services Guthrie Health YWCA Elmira and the Twin Tiers Making the Money Make a Difference 18 The Twin Tiers Affiliate has granted more than $540,000 across our communities since 2005.

19. Education  We share our message with the community in many ways  You can find our Board members at any of the following places sharing the importance of early detection:  Golf courses  College campuses  Area health fairs  Service club meetings  Hospitals  High Schools 19

20. 20 Connecting with Young People  Younger turn-out for the 2010 Race for the Cure was the strongest ever  100% increase in the 16-19 age range  78% increase in the 20-29 age range  The Twin Tiers Young Professionals partners with our Affiliate to reach out to the under-30 population, encouraging them to begin self exams and be educated about breast cancer  The BE PINK Pre-Race for the Cure party has raised more than $15,000 for our Affiliate in 5 years

21. Try on for the Cure  Spring and Summer events held in partnership with Coldwater Creek (Binghamton) raised $700.00 for the Affiliate last year  $1.00 donation for every “try on”  10% of sales for that day comes back to Komen 21

22. Rally for the Cure  Rally for the Cure golf events have occurred over the years at golf courses throughout the Twin Tiers  Most recently, an event at the Elmira Country club attracted 47 golfers who helped raise $1,535 22

23. Bowl for the Cure  Bowl for the Cure events are also popular throughout the Twin Tiers, whether honoring specific survivors or simply supporting our local Affiliate  Most recently, events at Rossi, Dixie and Paramount Lanes helped raise $6,500 in support of our cause, spurred by a raffle for a beautiful quilt 23

24. Celebrating Survivors “It’s About The Cure – It’s Not About the Hair”  Held October 2007 at The Clemens Center  A luncheon and fashion show celebrated breast cancer survivors 24

25. What Are We Doing to Get the Word Out?  New web site  Education on breast health  Spotlighting Affiliate activities, opportunities  Sharing survivor stories  Facebook and Twitter  Educational events around the Region  And, our course, THE RACE! 25 www.twintierskomen.org/

26. 26 Become a Race Sponsor at one of many Sponsorship Levels to fit your budget Form a team of friends, family or colleagues, OR come on your own – walkers and runners welcome Whether you Bowl, Rally or Try on for the Cure, look for and participate in official Komen events around the region Support Your Local Affiliate www.twintierskomen.org

27. 27 Get everything you need for your own event at www.passionatelypink.org www.passionatelypink.org Show your support with Komen merchandise, at www.ShopKomen.comwww.ShopKomen.com Help spread the word about Breast Cancer: www.komenadvocacy.orgwww.komenadvocacy.org Support Your Local Affiliate www.twintierskomen.org

28. 28 ADDENDUM 1 Sponsorship Levels

29. Race for the Cure: Sponsorship Levels Company Visibility  Company logo on 2,000 race T-shirts, 2,000 race bibs and 10,000 race brochures  Company logo (and link) on race section of twintierskomen.org  Company logo on pre-race advertisements  Company logo on post-race sponsor recognition ad  Company may link to race website from their corporate site  Ten (10) complimentary race entries  Media exposure on all press releases  Opportunity to provide coupon/sample/giveaway at registration and packet pickup*  Invitation to post-race sponsor recognition reception 29 Race-Day Recognition  Opportunity to provide gift to Breast Cancer Survivors in Survivor Tent*  Up to three (3) banners displayed at race  Table in sponsor tent  Company recognized over PA system throughout the day  Signage along race route Company Participation  Employee volunteer opportunities available  Complimentary on-site Breast Health Educational Workshop and materials  Company Race Team participation DIAMOND ($10,000 Investment)

30. Race for the Cure: Sponsorship Levels Company Visibility  Company logo on 2,000 race T-shirts and company name on 10,000 race brochures  Company logo (and link) on race section of twintierskomen.org  Company logo on select pre-race advertisements  Company logo on post-race sponsor recognition ad  Company may link to race website from their corporate site  Eight (8) complimentary race entries  Opportunity to provide coupon/sample/giveaway at registration and packet pickup*  Invitation to post-race sponsor recognition reception 30 Race-Day Recognition  Opportunity to One banner displayed at race  Table in sponsor tent  Company recognized over PA system throughout the day  Signage along race route Company Participation  Employee volunteer opportunities available  Complimentary on-site Breast Health Educational Workshop and materials  Company Race Team participation GOLD ($5,000 Investment)

31. Race for the Cure: Sponsorship Levels Company Visibility  Company logo on 2,000 race T-shirts and company name on 10,000 race brochures  Company name (and link) on race section of twintierskomen.org  Company may link to race website from their corporate site  Six (6) complimentary race entries  Opportunity to provide coupon/sample/giveaway at registration and packet pickup* 31 Race-Day Recognition  One banner displayed at race  Table in sponsor tent  Company recognized over PA system throughout the day Company Participation  Employee volunteer opportunities available  Complimentary on-site Breast Health Educational Workshop and materials  Company Race Team participation SILVER ($2,500 Investment)

32. Race for the Cure: Sponsorship Levels Company Visibility  Company logo on 2,000 race T-shirts and company name on 10,000 race brochures  Company name on race section of twintierskomen.org  Company may link to race website from their corporate site  Four (4) complimentary race entries  Opportunity to provide coupon/sample/giveaway at registration and packet pickup* 32 Race-Day Recognition  Table in sponsor tent  Corporate name on sponsor thank-you banners  Company recognized over PA system throughout the day Company Participation  Employee volunteer opportunities available  Complimentary on-site Breast Health Educational Workshop and materials  Company Race Team participation BRONZE ($1,000 Investment)

33. Race for the Cure: Sponsorship Levels Company Visibility  Company name on 2,000 race T-shirts and company name on 10,000 race brochures  Company name on race section of twintierskomen.org  Company may link to race website from their corporate site  Two (2) complimentary race entries 33 Race-Day Recognition  Corporate name on sponsor thank-you banners  Company recognized over PA system Company Participation  Employee volunteer opportunities available  Complimentary on-site Breast Health Educational Workshop and materials  Company Race Team participation CRYSTAL ($500 Investment)

34. Race for the Cure: Sponsorship Levels Benefits Include:  Corporate banners at water station  Logo on race-course map  Permission to provide company- branded paper cups for water station  Permission to provide company- branded table cloth 34 WATER STATION (3 available – $1,000 ea.) There are three (3) highly visible water stations on the course. Each sponsor has the opportunity to staff a station with company volunteers. Stations are located at the 1-mile marker, at the 2-mile marker and at the finish line.