1. The launch of the inaugural Dublin Coffee and Tea Festival is a collaboration of the two main Industry bodies namely The Irish Foodservice Suppliers Alliance (IFSA) and the Speciality Coffee Association of Europe (SCAE –Irish branch). The aim of the event is to educate and inspire the public and the national media to embrace speciality coffee and teas and the associated culture and lifestyle. Event Background Sponsorship Menu

2. The staging of the World of Coffee exhibition in Dublin by SCAE in 2016 encompassing the hosting of the World Barista Championship will see over 65 Nations compete and over 5000 International coffee and tea professionals spending a week in Dublin enjoying the event and all that Dublin and Ireland has to offer. Dublin is set to take its place as a true Coffee and Tea hub and it all starts with the Dublin Coffee & Tea Festival 2014. Event Background

3. Why Sponsor? By Sponsoring one of the key features at this new event you are helping to add value while taking the opportunity to stand out from other brands. Sponsorship Opportunities on Offer Premium Partner (Maximum 3) The Main Stage The Festival Roastery The People’s Stage The Cupping Room The National Home Barista championships

5. Premium Partnership (Maximum 3 brands) This is a unique invitation for three companies or brand’s to partner with SCAE and IFSA to grow the success of the show. As a Premium partner you truly become a member of the Dublin Coffee and Tea Team and are actively involved in the evolution and growth of the show. Our most prominent sponsorship, providing massive visibility throughout the show and the marketing of the event

6. Package Benefits Branding pre show and onsite across DCT website, e-zines, catalogue, signage at the show. PR opportunities pre show and onsite. Banner on event website. Logo print on all entrance tickets. Branding on all directional signage Logo at the registration desk, as well as branded welcome carpets at registration Special features to suit the sponsor’s marketing strategy 20 invitations to the exclusive Welcome Reception 100 complimentary any day tickets Sponsorship Fee: €15,000 (plus VAT)

7. Package Benefits Opportunity to brand the Main Stage, promote and sell products, run competitions, music, fashion and other entertainment features PR opportunities pre-show and onsite Branding pre-show and onsite across related marketing material, e-zines, catalogue, signage at the event Logo recognition on individual event banners Insertion of your logo as “Main Stage Sponsor” on all printed material relating to the Networking opportunity with a diverse audience Logo recognition on DCTF website for up to 90 days after the event 12 invitations to the exclusive Welcome Reception 20 any day complimentary tickets Sponsorship Fee: €12,000 (plus VAT) The Main Stage 3 days of competitions and demonstrations. The Main Stage 3 days of competitions and demonstrations. Package Benefits Opportunity to brand the Main Stage, promote and sell products, run competitions, music, fashion and other entertainment features PR opportunities pre-show and onsite Branding pre-show and onsite across related marketing material, e-zines, catalogue, signage at the event Logo recognition on individual event banners

8. Package Benefits (cont..) Insertion of your logo as “Main Stage Sponsor” on all printed material relating to the show Networking opportunity with a diverse audience Logo recognition on DCTF website for up to 90 days after the event 12 invitations to the exclusive Welcome Reception 20 any day complimentary tickets Sponsorship Fee: €12,000 (plus VAT) The Main Stage 3 days of competitions and demonstrations.

9. The Festival Roastery In association with Industry members the Festival team will construct a micro roastery at the event allowing the public and media to experience the roasting process first hand and hear the first bean crack at the very first Dublin Coffee and Tea Festival.

10. The Festival Roastery Package Benefits Opportunity to brand the Roastery, promote and sell products, run competitions PR opportunities pre-show and onsite Branding pre-show and onsite across related marketing material, e-zines, catalogue, signage at the event Logo recognition on individual event banners Networking opportunity with a diverse audience Logo recognition on DCTF website for up to 90 days after the event 8 invitations to the exclusive Welcome Reception 20 any day complimentary tickets Sponsorship Fee: €12,000 (plus VAT)

11. The People’s Stage The People’s Stage will showcase a range of video footage and one-on-one presentations from Farmers, importers, green bean traders and coffee and tea enthusiasts never before seen or experienced in Ireland. It will act as an educational platform allowing the public to understand the tea and coffee growing and harvesting process.

12. The People’s Stage Package Benefits Opportunity to sponsor a specific session/speaker. PR opportunities pre-show and onsite Branding pre-show and onsite across related marketing material, e-zines, catalogue, signage at the event Recognition of brand on-screen during presentations Opportunity to brand stage, promote products, run competitions, tasting sessions and other culinary features Logo on website for up to 90 days after the event Personal recognition by the Farmer, importer etc. during the demonstration/presentation 4 invitations to the exclusive Welcome Reception 8 any day complimentary tickets Sponsorship Fee: €8,000 (plus VAT)

13. The Cupping Room The Festival will construct a purpose built cupping allowing members of the public media to cup and taste a wide variety of teas and coffees from different Origin Countries for the very first time in Ireland

14. The Cupping Room Package Benefits Opportunity to brand the Cupping Room PR opportunities pre-show and onsite Branding pre-show and onsite across related marketing material, e-zines, catalogue, signage at the event Opportunity to reserve the room for your private cupping sessions. Logo recognition on DCTF website for up to 90 days after the event 4 invitations to the exclusive Welcome Reception 10 Any day complimentary tickets Sponsorship Fee: €8,000 (plus VAT)

15. Package Benefits PR opportunities pre-show and onsite Branding pre-show and onsite across related marketing material, e-zines, catalogue, signage at the event Recognition of brand on-screen during presentations Opportunity to brand stage, promote products, run competitions, tasting sessions and other culinary features Logo recognition on website for up to 90 days after the event 4 invitations to the exclusive Welcome Reception 8 any day complimentary tickets The National Home Barista Championships The Festival will be home to a new event showcasing the emerging new trend of ‘home barista’. This competition will allow the growing number of home baristas who are experimenting in roasting and brewing methods to take to the stage to demonstrate their skills and compete in front of an audience!

16. Thank you Please contact us for further details of what is on offer. Garret Buckley - Managing Director EverntHaus Ltd Tel: +353 (0) 1 846 0020 garret.buckley@eventhaus.ie Margaret Andreucetti – Sales Manager EventHaus Ltd Tel: +353 (0) 1 846 0020 margaret.andreucetti@eventhaus.ie 12-14 September 2014 Industries Hall, RDS Dublin 4 dublincoffeefestival.com