1. Employee Development: Optimize Your Talent Premiere | Partner RembrandtAdvantage ® total human resources solutions Brought to you by: Presents: 1

2. Who is RembrandtAdvantage ? RembrandtAdvantage is your leading Human Resources Knowledge Expert. We have the largest database relating personality to job performance in the public relations industry. Our list of clients ranges from large global agencies to boutique PR firms. 2

3. Why Are We Here? Effective Talent Development Hurdles: Non traditional individuals make qualifying talent difficult – Nontraditional Hires Digital Media Social Media – Hiring outside of PR experience The most successful firms understand the key to success is their people. – People Greatness = Company Greatness Employee Development enhances: – Individual and Group Performance – Loyalty: Creates a compelling reason to stay with your firm because employees know you care about their growth and success. – Brand Solidarity 3

4. RembrandtAdvantage Defining Development Development is: The process of moving an individual to their greatest level of performance. 4 You can’t fit a square peg in a round hole.

5. Development Process A successful development program consists of:  Understanding the core competencies and functions that lead to superior performance.  Hiring the right person to begin with, based on outlined core competencies.  Applying training, mentoring, and coaching against critical performance areas.  Using development to constantly push employees to greater heights while preparing them for future responsibility. 5 Development should start from the date of hire and end the day before retirement.

6. What to develop… Core Competency as defined by ones skill, knowledge, and ability for a specific purpose How to determine an individual’s development needs: Performance reviews Observations from: – Peers – Managers – Other Departments Hear-say Client feedback Overall performance results 6

7. Using the Rembrandt Portrait © For Informed Development The Rembrandt Portrait © is an objective personality assessment that measures the potential of the individual and predicts job performance. For development to work, move past surface impressions to get to root issues. Ask the question before conducting the assessment: What is the cause of performance? Behavior? Learned skill? Lack of potential? 7

8. Doing Deeper Dive In the Example Report provided for you we examine the scores of a person whose area of development is delegation. 8

9. RembrandtAdvantage ® total human resources solutions Introduces “Before using RembrandtAdvantage I failed more than succeeded in selecting the very best talent. Today, we hire top people each and every time. Rembrandt is our ‘secret sauce’ that provides us with a huge competitive advantage.” “Rembrandt nails it every time.” Robert Gonzalez VP of Operations, Alternative and Innovative Marketing RembrandtAdvantage client since 2005 9

10. RembrandtAdvantage… We are here to support you with your greatest assets: your people. Powered by the Rembrandt Portrait © we are offering CPRF Members complimentary: Development Report ― Choose your Star Performer or Problem Child. We will deliver a development report to expand your understanding of their potential. (Expires end of day today) Complimentary Personality Assessment Report ― Take the Rembrandt Portrait yourself and we will help you reach a deeper understanding of your inherent greatness. (Expires December 15 th ) Email: info@rembrandtadvantage.com Let us know how we can support you.info@rembrandtadvantage.com Preferred Member Pricing is Available for CPRF Members Upcoming Newsletters: Hiring Outside of PR: Breaking the Cycle of Incestuous Hiring. What topics would you like us to further support you on? Email us and let us know. 10