1. Grow your Business Online through Content Marketing - Presented by Peter Bolgann Copyright  Think Aspects Promotions (PTY) Ltd, 2012

2. The world has changed! And so has the way it does business Copyright  Think Aspects Promotions (PTY) Ltd, 2012

3. Why this Social Media revolution? Relationships Sharing Venting Opinion Making a Difference Being part of Something I MATTER !!! Copyright  Think Aspects Promotions (PTY) Ltd, 2012

4. Traditional Website: OUR Website About US Contact US OUR Social Media OUR Services OUR Blog OUR Products Tell your friends about US OUR photo album Buy OUR stuff! Copyright  Think Aspects Promotions (PTY) Ltd, 2012

5. The Gap Copyright  Think Aspects Promotions (PTY) Ltd, 2012

6. How to bridge the gap: Target Market Unique Selling Points (USP) Problems Value Share Educate Make it Easy Copyright  Think Aspects Promotions (PTY) Ltd, 2012

7. Exercise: How can YOUR business bridge the gap? Copyright  Think Aspects Promotions (PTY) Ltd, 2012

8. Plumber: Target Market? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Households in Roodepoort

9. Plumber: Unique Selling Points? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 We stay in touch AFTER the job Free inspection of typical issues Reward for referrals

10. Plumber: Problems you solve? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Not getting around to fixing the toilet Geyser has burst and water everywhere Terrible smell from outside drain

11. Plumber: Value you add? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Free 20 point check Complimentary water meter form Help with insurance claims

12. Plumber: What can you share? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 How to fix a leaking toilet How to unblock a drain Plumbing standards and basic tools

13. Plumber: How can you educate? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Basics of solar heating How to maintain your geyser How to save on your water bill

14. Plumber: How can you make it easy? Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Stay in touch regularly Available to answer individual questions Checklists and tips on website

15. Your Turn: 10 minute exercise Copyright  Think Aspects Promotions (PTY) Ltd, 2012

16. 2 Relationships Like Trust Respect Copyright  Think Aspects Promotions (PTY) Ltd, 2012 We do business with people we:

17. 2 Relationships Spam Newsletters SMS Massmailers Telesales Copyright  Think Aspects Promotions (PTY) Ltd, 2012 We don’t respond well to:

18. 2 Develop Relationships You Copyright  Think Aspects Promotions (PTY) Ltd, 2012

19. 2 Content is King Worthwhile sharing Entertaining Educational Practical Value Adding Cool Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Make your content :

20. 2 Connect with Content Copyright  Think Aspects Promotions (PTY) Ltd, 2012 Not interested One day maybe Doing research Shopping around Ready to buy

21. 2 Website Articles Blogs Business Card Pamphlets Roll Up BannersPosters Signage Email Signature Photo Galleries Discussion ForumsBusiness Listing Services Affiliates Websites Make Your Website a Hub Copyright  Think Aspects Promotions (PTY) Ltd, 2012

22. 2 QR Codes iPhone Blackberry Nokia Samsung HTC etc.... Copyright  Think Aspects Promotions (PTY) Ltd, 2012

23. 2 Functionality Shop Training eBooks Discussion Forum How To List Club Copyright  Think Aspects Promotions (PTY) Ltd, 2012

24. 2 Functionality What have YOU seen? Copyright  Think Aspects Promotions (PTY) Ltd, 2012

25. 2 Mobile Computing Estimated Smart Phones in South Africa: 500.000? 1.000.000? 2.000.000? 10.000.000 December 2012 Copyright  Think Aspects Promotions (PTY) Ltd, 2012

26. 2 Responsive Design Copyright  Think Aspects Promotions (PTY) Ltd, 2012

27. 2 Conclusion It’s not about you It’s about your customer Bridge the gap by engaging Build relationships Content is king Your website is your hub Offer functionality Go mobile Copyright  Think Aspects Promotions (PTY) Ltd, 2012

28. Connect with Think Aspects info@thinkaspects.co.za www.thinkaspects.co.za 083 284 1269 facebook.com/pages/think-aspects/248045675227326 twitter.com/thinkaspects linkedin.com/in/peterbolgann youtube.com/thinkaspects Copyright  Think Aspects Promotions (PTY) Ltd, 2012 www.grow-your-business-online.co.za