1. Improving London’s private rented sector Merton Private Landlord Forum Rhona Brown, Senior Policy Officer, GLA 25 September 2013

2. Introduction London’s private rented sector The Mayor’s objectives London Rental Standard project

3. Background Consultation on Mayor’s plans – Dec 12-Feb 13 Responses from 80 organisations and 5,000 tenants Consultation report published last month www.london.gov.uk/housingcovenant

5. Growth in private renting

6. Growth in private renting - projection

7. Overcrowding in the PRS

8. Prices up, rents up, earnings down House prices Inflation Rents Earnings

9. Families in the PRS

10. Mayor’s approach

11. The Mayor’s objectives New housing supply Promoting longer tenancies Improving letting agent market Tackling rogue landlords and beds in sheds Improving accreditation

12. London Rental Standard Robust and realistic minimum standards All industry schemes under one roof ‘Single badge’ of accreditation

15. So, where are we now? LRS steering group London Landlord Accreditation Scheme Passporting Incentives Marketing campaign