1. 1© Copyright 2013 EMC Corporation. All rights reserved. Big Data Arrêtons d’en parler, passons à l’action! Aidan J. O’Brien Paris, 4 avril 2013

2. 2© Copyright 2013 EMC Corporation. All rights reserved.

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6. 6 Source: www.thisismoney.co.uk/money/cars/article-2266547/Why-pay-drive-like-girl-insurance-purposes.html

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9. 9 The Journey To Big Data

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11. 11© Copyright 2013 EMC Corporation. All rights reserved.

12. 12© Copyright 2013 EMC Corporation. All rights reserved. Source: http://www.mitcio.com/files/mckinsey-minding-digital-business.pdf

14. IT Security Sales Forecasting Logistics Manufacturing (Quality) Voice of Customer (TCE) Digital Marketing HR (Healthcare Insurance) We started focusing on predicting infrastructure outages Our Big Data Story

15. 15© Copyright 2013 EMC Corporation. All rights reserved. 2 1 TIME Attack Identified Response 3 STEALTHY LOW AND SLOW 1 TARGETED SPECIFIC OBJECTIVE 2 INTERACTIVE HUMAN INVOLVEMENT March 17 th 2011 RSA disclosed it was the target of an Advanced Persistent Threat. On June 6th, RSA issued an open letter to customers. They reinforced that the attack on Lockheed Martin did not reflect a new threat or vulnerability in RSA SecurID technology.

16. 16© Copyright 2013 EMC Corporation. All rights reserved. EMC Connected Proactive Services (ECPS)

17. 17© Copyright 2013 EMC Corporation. All rights reserved. Financial Performance Market value: Tobin’s Q, factor-risk alpha Profitability: Return on invested capital (ROIC), Return on assets (ROA) Operating Efficiency: Operating cash flow on assets, cash flow margin on sales Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011. * Models illegal in the US today. What rights are being sold What type of asset is involved FinancialPhysicalIntangibleHuman Creator (Ownership of asset plus significant transformation of the asset) EntrepreneurManufacturerInventor Human Creator* Distributor (Ownership of asset plus limited transformation of the asset) Financial Trader Wholesaler / Retailer IP Trader Human Distributor* Landlord (Use of asset) Financial Landlord Physical Landlord Intellectual Landlord Contractor Broker (Matching of buyer and seller) Financial Broker Physical Broker IP BrokerHR Broker Big Data is but part of a wider strategy

18. 18© Copyright 2013 EMC Corporation. All rights reserved. Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011 Your business model is important. Does it change in a changing world? Marketplace to “market-space” PLATFORM EXPERIENCE CONTENT CONTEXT INFRASTRUCTURE MARKET-SPACEMARKETPLACE Intangible, service paradigm, information based, new economics, customer relationships, modular Tangible, product paradigm, physically based, traditional economics, customer transactions, integrated Information, products Packaging, format, tailoring, service, community, tools Platforms of services including infrastructure, technology, data and know how

19. 19© Copyright 2013 EMC Corporation. All rights reserved. Sources: Do Some Business Models Perform Better than Others? Malone, Weill, Lai, D’Urso, Herman, Apel & Woerner, May, 2006. What Is Your Digital Business Model? Weill, June 2011 …and the role of Big Data PLATFORM How is it delivered (internally/ externally) EXPERIENCE How is it packaged CONTENT What is consumed (information/ product) How do you get / create value from your content? Do you know how good your customer experience is? How good is your platform? Can others co-create on it? Can new data and better analytics improve content, experience & platform 139 Mutual funds, 21 insurance funds Interactive online presentations, portfolio manager webcasts, emerging markets blog Security pricing, client transactions, report processing Can you improve content by including new previously inaccessible data sources? How to have a better understanding of and more intimate relationships with a growing customer population? Would it be beneficial to do more or more complex analytics more quickly? Franklin Templeton Fund Manager YOU

20. Business Metamorphosis Data Monetization Business Optimization Business Insights Business Monitoring Create new services and/or new markets New revenue streams #1) sell data with analytics #2) create “intelligent” products #3) transform customer relationships Automate analytics by embedding into certain business operations Derive insights from data and plug them back into the business Use BI to identify under- and over- performing business areas

21. 21© Copyright 2013 EMC Corporation. All rights reserved. ANALYTICS DATA GOVERNANCE DATA SOURCES BIG DATA PLATFORM TOOLS & CONSULTING MASTER DATA MANAGEMENT DATA QUALITY MACHINE DATA EXTERNAL PLANNING / WHAT-IF PREDICTIVE TEXT ANALYTICS DATA SCIENTIST VISUALIZATION REPORTING DASHBOARDS COLLABORATION SOLUTION DESIGN/ DEVELOPMENT TRAINING UNSTRUCTURED STRUCTURED SOCIAL OTHERS DATA INTEGRATION T RANSACTIONAL DATA

22. The 3 Phases of Data Science Denial #1 – The problem is the Data #2 – The problem is the Model #3 – The problem is You

23. 23© Copyright 2013 EMC Corporation. All rights reserved.

24. 24© Copyright 2013 EMC Corporation. All rights reserved. Horse rider Teenager Hairdresser Entrepreneur Priest (Super) Mum Retired Nurse Consultant

25. 25© Copyright 2013 EMC Corporation. All rights reserved. Twitter: @PFBarberAndShop

26. 26© Copyright 2013 EMC Corporation. All rights reserved.

27. 27© Copyright 2013 EMC Corporation. All rights reserved. Aidan J. O’Brien aidan.j.obrien@emc.com +33 (0) 777 338 932 @ajdobrien Big Data Arrêtons d’en parler, passons à l’action!