1. Marketing is Design: Three Words that Increased Sales 1000% Rob Walling Software By Rob.com Micropreneur.com

2. Lots of traffic… No sales :-(

3. Image by www.flickr.com/photos/whonl/

4. Image by mil8

5. Image by Jorge Bassy Easy on the triple sec!

6. You in the pink! Don’t I know you from somewhere?

7. Image by www.flickr.com/photos/burnt_in_effigy/ Cause: buffer overrun

8. Image by www.flickr.com/photos/admlcrunch/3853106724/ Performant? Check! Scalable? Check! Core dump?Check!

9. Re-design Two shopping carts Product line expansion Added 800 number Added categories Added non-towel products Varied shipping Offered coupons And on and on…

10. Image by www.flickr.com/photos/pranavsingh/232560833/www.flickr.com/photos/pranavsingh/232560833/ Traffic Sales

12. Old: $210/month New: $2200/month Conclusion: Testing = good

13. Image by www.flickr.com/photos/nickwheeleroz/

14. 1000 visitors x.5%= 5 sales 2000 visitors x.5%= 10 sales 1000 visitors x 1%= 10 sales More traffic is expensive A/B testing is cheap Start here… The Same

15. You may not like me, but I’m really, really smart.

16. “…in the end you're still using the same focus groups; you're still doing split samples where you ask half a sample one way and the other half a different way.” - Frank Luntz

17. Image by www.flickr.com/photos/tembo/ I’m a wise man and I approve this saying…

18. Winner

19. A few days later… Sign up…

20. Slides, Screencast, Links @ Software By Rob.com