1. Hands Free Umbrella Holder The Biggest group Nathan Cheung Sarah Cong Jenny Huang Erika Martinez Benny Quach Anthony Rubio EWS – 425 June 2, 2005

2. Abstract  This unique product is designed to help a wide variety of people with assistance in holding their umbrella. This special product will enable you to free your hands while protecting you from the rain or the sun.

3. Claims  This umbrella holder will allow you to use your hands for various tasks.  Ensured protection from rain/sun.  Easy to wear and comfortable for extra mobility.  Durable and economical as well.

4. How it works  The design is a backpack strap that a person would wear for a back pack. A strap on the back is loose and is ready for gripping in the middle of the strap. Place object in the middle, such as umbrella rod, and tighten it with the Velcro grip. After tightening the Velcro, pull the rest of the strap to wrap around body for the umbrella or other object to be closer to the persons’ back. After pulling, place the ends of the strap to the Velcro in the front of the back pack strap. When done undue the back pack strap first.

5. Design

6. Product  Product feature: Hands free  Packaging: Clear plastic wrap  Positioning: The product is position to be lightweight, durable, and convenient.  Product line: We will have a variety of sizes, colors, and designs.

7. Similar Patents  Multipurpose Carrying System. Caputi, Giancarlo Caputi, Giancarlo -20040084490  Backpack for carrying an umbrella and/or child hands free. Haber, Robert (Holding things in the front of the body) -20040031827  Hands free umbrella. Moskowitz, Ahmnon D. ; et al. ( Almost the same as our umbrella however, a strap is needed for a belt that the user must put on (inefficient) Moskowitz, Ahmnon D. ; et al. ( Almost the same as our umbrella however, a strap is needed for a belt that the user must put on (inefficient)-20010035202

8. Materials  Velcro  Backpack strap  Regular Strap  Metal chain link

9. Cost of Materials: Priced Per Unit  Backpack strap: $1.25  Velcro: $.50  Regular Strap: $.75  Metal Chain Links: $.10  Total Cost Of Materials Per Unit: $2.60 Benny Quach

10. Start Up Costs: For 10,000 Units  Materials ($2.60 x 10,000) : $26,000  Production: $1,250  Warehousing/Storage: $600  Marketing/Promotion: $4,000  Total Expenses: $31,850 Benny Quach

11. Price: Per Unit  Start Up Cost: $3.19  Whole Sale Price: $5.00  Mark Up: 188% of starting cost  Retail Price: $5.99 Benny Quach

12. First Year Projection  Sales: 10,000 units @ 5.99 each  Revenue: $59,900  Less: Total Expenses: ($31,850)  Net Income: $28,050 Benny Quach

13. Target Country: The United States of America

14. Target Population Target Demographic:  Ages 16 and up = 77.2%  Male and Female  U.S. Population = 296,205,557  Target Population = 296,205,557 x 77.2% = 228,670,690 *U.S. Census Bureau

15. Target Market Primary Target Markets:  Disable People  Senior Citizens Secondary Target Markets:  Parents  General Public Anthony Rubio

16. Promotion for Disabled People  Able Newspaper  Disabled Dealer Magazine  Internet www.DisabledPerson.com www.DisabledPerson.comwww.DisabledPerson.com  Disability World Journal Erika Martinez

17. Promotion Senior Citizens  The Senior Publishers Media Group SPMG publications  Internet Newsletters- www.seniorJournal.com www.seniorJournal.com  Senior Times Magazine Erika Martinez

18. Promotion for Parents and General Public  Magazines  Baby Stores  Local Retail Shops  Umbrella shops  Internet Anthony Rubio

19. Promotion/Marketing Costs Advertisement Cost Of -Combined Newspaper & Newsletter: 85 x 12 months = 1020 85 x 12 months = 1020-Magazines: 70 x 12 months = 840 70 x 12 months = 840 - Service of: - Service of: The Senior Publishers Media Group 180 x 12 months = 2160 The Senior Publishers Media Group 180 x 12 months = 2160 Anthony Rubio

20. Reference  U.S. Census Bureau. [Online] Available http://factfinder.census.gov/servlet/QTTable?_bm=y&-geo_id=01000US&- qr_name=DEC_2000_SF1_U_QTP1&-ds_name=DEC_2000_SF1_U&-_lang=en&-_sse=on http://factfinder.census.gov/servlet/QTTable?_bm=y&-geo_id=01000US&- qr_name=DEC_2000_SF1_U_QTP1&-ds_name=DEC_2000_SF1_U&-_lang=en&-_sse=on  Patent Full-Text and Image Database. [ Online] Available http://patft.uspto.gov/netahtml/search-bool.html http://patft.uspto.gov/netahtml/search-bool.htmlhttp://patft.uspto.gov/netahtml/search-bool.html  The Senior Publishers Media Group SPMG publications. [Online] Available http://www.spmg.com/Target_Seniors/print_adv.html http://www.spmg.com/Target_Seniors/print_adv.html  Able Newspaper. [ Online] Available http://www.ablenews.com http://www.ablenews.comhttp://www.ablenews.com  Disabled Dealer Magazine. [Online] Available http://www.disableddealer.com http://www.disableddealer.comhttp://www.disableddealer.com  DisabledPerson.com [Online] Available www.disabledperson.com/ www.disabledperson.com/www.disabledperson.com/  Disability World. [Online] Available http://www.disabilityworld.org\ http://www.disabilityworld.org\http://www.disabilityworld.org\  The Senior Publishers Media Group. [Online] Available www.spmg.com www.spmg.com Senior Journal.. [Online] Available Senior Journal.. [Online] Available  www.seniorJournal.com www.seniorJournal.com  Senior Times [Online] Available www.theseniortimes.com www.theseniortimes.com

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