1. Strollers Comfortable life not only for babies,
but also for mothers and fathers

2. How to sell Combi Stroller
Emphasize Lightness
Emphasize Compactness
Emphasize Safety & Durable structure
(e.g. ASTM, CNS, KITI)
Emphasize Sophisticated Design
Emphasize Unique Features
E.g. Egg Shock pad, Air-through system, Soft Suspension…etc.

3. How to display effectively (I)
Non-Reversible handle stroller
 A-type
 B-type
Upper
Lower
Combi
Cocot (different type)
Well Flat Wide
(same series)
Cocot (same series)
 Reversible handle stroller (same function)

4. How to display effectively (I)
Point
To separate by STRUCTURE & CATEGORY
(e.g. Reversible / Non-reversible / A-type / B-type)
Point
To display SERIES BY SERIES
(Well Flat series, Cocot series, etc)
Point
To display ITEM BY ITEM of same series
Consumers can be easier to understand the difference of stroller.
Sales person can explain more systematically as well.
*Hint: Consumer habit is to see merchandises from left to right.

5. Exposure of all functions
How to display effectively (II)
Exposure of all functions
Top window should
be opened.
E.g. Well Flat Wide
Mesh window should
be opened.
Handle position
should be facing
backward.
Canopy should be
fully opened.
Caster lock is
better to be locked
for easy holding.
(demonstration)
Buckles are better to
be locked for easy
holding & good looking.
*Keep the seat cushion, front guard cover, and canopy clean!!!

6. Stroller Categories A-type B-type Travel System Twins
SG standard, The Safety Goods mark, is obtained only after passing the safety
standard set by the Safety Goods Association in Japan.
A-type
B-type
Travel System
5 in 1
NEW A-type
Traditional A-type
With FULL reclining seat
Application Age: 1 – 24 months
Continuous usage: within 2 hours
With RECLINING function and
backrest angle is from 110º to
150º or above
With PARTIAL reclining seat
Applicable Age: 7 – 24 months
Continuous usage: within 1 hour
Backrest angle from 110º or above
Stroller (shell and flat seat mode),
car seat, chair, baby carries
Twins

7. 76cm

8. Ricco W === 76 cm height super compact & light stroller ===
A-type
Product Specifications
Black Dune (BD)
Sun Burst Orange (SO)
Airy Blue (AB)
Orange citron (OC))
Ricco W EG α
KV-680
use period :1-24months
weight : 5.0kg
size :
open W460xD640~810xH860~1030
fold W460xD340~540xH760
reclining : 125 °~ 170 °
available in 2 colors
Ricco W EG
KV-630
use period :1-24months
weight : 4.6kg
size :
open W460xD640~810xH860~1030
fold W460xD340~540xH760
reclining : 125 °~ 170 °
available in 2 colors

9. Ricco W Light One-hand operation Compact Dacco Cushion Dragging 76cm
Unique Features
KV680 : 5.0kg
KV630 : 4.6kg
Compact
Dacco
Cushion
Dragging
76cm

10. Ricco W Adjustable & Reversible handle Functional canopy EggShock(α)
<Top Window><Ventilated Window><Reversible> UV
protection
EggShock(α)
Wide Seat &
5-point seat belts
Protect baby head
For vibration. .
34 cm
Width
Ventilated seat
-3℃ feeling temperature

11. Cocot Compact W === Compact A-type stroller for both baby and mom ===
Product Specifications
Platinum Gray (PG)
Bark Orange (BO)
Stone Black (SB)
Light Camel (LC)
Cocot compact W EG α
BU-720
use period :1-24months
weight : 5.6kg
size :
open W495xD740~830xH1000
fold W390xD340~350xH890
reclining : 125 °~ 170 °
available in 2 colors
Cocot compact W EG
BU-620
use period :1-24months
weight : 5.3kg
size :
open W480xD740~830xH1000
fold W390xD340~350xH890
reclining : 125 °~ 170 °
available in 3 colors

12. Product features & Advantage
Cocot Compact W
Product features & Advantage
○Holding Cushion
Baby’s posture is kept stably.
Body support for keeping baby’s body trunk stably. (BU720 only)
2 levels adjustment according to body size.
Head support for baby whose neck muscle has not developed yet.
Cushion prevents baby
from slipping hip.

13. Product features & Advantage
Cocot Compact W
Product features & Advantage
○Egg Shock α: New design for well-ventilated
Three air holes
Air through ditch
*BU720 only

14. Product features & Advantage
Cocot Compact W
Product features & Advantage
○Well ventilated sheet
Well-ventilated materials polyurethane is used in making the seat cushion. And some air holes are available at the back part.
Seat cushion
Base seat
Store the cover upper
Position.
Well-ventilated
polyurethane
Air holes

15. Product Specifications
Cocot Compact W / Mini === Compact A-type stroller for both baby and mom ===
A-type
Product Specifications
Cocot compact W EG α
BU-680
use period :1-24months
weight : 5.3kg
size :
open W495xD740~830xH1000
fold W390xD340~350xH890
reclining : 125 °~ 170 °
available in 2 colors
Cocot compact W EG
BU-570
use period :1-24months
weight : 4.9kg
size :
open W480xD740~830xH1000
fold W390xD340~350xH890
reclining : 125 °~ 170 °
available in 3 colors
Cocot compact mini EG
NU-500
use period :1-24months
weight : 4.3kg
size :
open W480xD740xH960
fold W360xD280~300xH860
reclining : 125 °~ 170 °
available in 2 colors

16. Reversible Handle & Top Window
For
Mom
A-type
Cocot Compact W / Mini
Features & Advantage
Ultra Compact Design
Cocot Compact W: cm height
Cocot Compact Mini: 86cm height
=> For Easy Storage!!
11cm
shorter
Light Weight
Shoulder Strap
Easy to carry
4.3~5.3Kg
Hands free W
89cm
Mini
86cm
Reversible Handle & Top Window
Easy to switch for both
facing forward and
facing backward.
You can always see your
baby’s face.

17. Ventilation (Mesh window & 3D mesh seat)
For
Baby
A-type
Cocot Compact W / Mini
Features & Advantage
Super wide seat
Egg Shock / Egg Shock 
36cm width
- Relaxed and
comfortable for
baby.
Protection for
soft baby’s head
by vibration
absorbable
materials.
Wide
UV Protection
Protection
from strong
sunlight
Ventilation (Mesh window & 3D mesh seat)
Soft
Suspension
2 ventilated areas
=> babies feel more
comfortable in stroller.
Comfortable ridding by
95% vibration cut
via soft suspension and
stroller frame.

18. Recommended Selling Points
Cocot Compact W / Mini
A-type
Recommended Selling Points
Conception => Not embarrassed for baby and mom
For Baby
Protection for back of head
~ Installment of
Egg shock
Egg shock α
Protection for sultry(heat)
~ Mesh window & Ventilated
seat installment
Protection for UV
~ Canopy prevent 95% UV
Comfortable residence space
~ 36cm width seat
Comfortable ridding
~ Dacco Cushion, soft suspension and
vibration-absorbing frame
For Mom
Storage
~ Small and compact
~ Slide handle installment
Carrying weight
~ Light weight (4.3kg~5.3kg)
Two way operations
~ Reversible handle
Looking into baby situation
~ Top window installment
Hands free
~ Shoulder strap installment for
carrying the stroller

19. Do Kids 5 === Mobile Baby Station ===
Travel
system
AT730
AT650
Shine Sun (SS)
Deep Blue (DB)
Deep Red (DR)
Shine Aqua (SA)
Deep Gray (DG)

20. Do Kids 5 === Mobile Baby Station ===
Travel
system
Product Specifications
5 Various Usage
1. Baby carry &
Rocking chair
2. Car seat
Use period: newborn ~ 10kg
Size: W435 x D690 x H346
weight: 3.2kg(AT730)
3.1kg(AT650)
3. First type stroller
(shell mode)
Use period: newborn ~ 1 year old
Size: W490 x D810 x H955
weight: 7.3kg(AT730)
7.2kg(AT650)
4.First type stroller
(flat seat mode)
Use period: 1 month ~2 years old
Size:
open:W490 x D770~780 x H1000
fold:W410 X D260~360 x H950
weight: 5.2kg(AT730)
4.9kg(AT650)
5.second type stroller
(B-type stroller)
Use period: 7 months ~2 years old
Size:
open:W490 x D770~780 x H1000
fold:W410 X D260~360 x H950
weight: 5.2kg(AT730)
4.9kg(AT650)
AT730 available in 3 colors
AT650 available in 2 colors

21. Do Kids 5 === Mobile Baby Station ===
Travel
system
How to use
3.1st type stroller
(shell mode)
4.1st type stroller
(flat mode)
5. 2nd type stroller
(B-type stroller)
2.Car seat
1.Baby Carrycot
/Rocking chair
Movable without
waking a baby up !!!

22. Do Kids 5 === Mobile Baby Station ===
Travel
system
Recommended Selling Points
Applicable from NEWBORN to about 2 years old as rocking chair in room,
car seat in car, and as stroller for going out
It is CONVENIENT for baby to lay down in any situation
It is a 5-in-one stroller and ECONOMICAL choice
Without waking up the baby during movement would make baby feeling
CONSIDERATE & COMFORTABLE

23. Do Kids 5 === Mobile Baby Station ===
Travel
system
Consumer voice
Everywhere activity
Because of easy installment,
car seat is used on papa and
mama's car. On the trip my
baby puts into a carry during
meal. And now it is useful
when I feed baby food in my
house.
By Michiko mum & Yuko
The rough road is also safe
It is possible to walk even on
rough road, because of high
cushion performance.
My baby sits on Do Kids 5
quietly with pleasant.
By Nami mum & Shota
Easy carrying
It is easy to carry, so, it is very
active in my house. My baby
likes rocking chair function.
Always with smile after putting
into this chair.
By Akiko mum & Masato
Multi functions, Economical
I use Do Kids 5 from my child
birth leaving hospital everyday
as a car seat, a stroller, a baby
chair and baby carry.
It is very economical that many
functions by only one Do Kids.
By Kumiko mum & Mia

24. Product specifications
Well Flat Wide W
A-type
Product specifications
Using widely, and the folding slim
Compact
into 1/4
size
Seat width
33cm
JT JT-500
weight : 5.2kg weight : 4.9kg
size : size :
open W505xD750~775xH1010mm open W505xD750~775xH1010mm
fold W375xD280xH fold W375xD280xH1010
reclining 130~170degree reclining 130~170degree
available in 2 colors available in 2 colors

25. Product specifications
Well Flat 170°W
A-type
The lightest A-type stroller with reversible handle
Product specifications
4.5kg
VT-590
use period :1~24 months
weight :4.9kg
size :
open W470xD744~764xH1004
fold W370xD268xH1000
reclining : 130 °~ 170 °
available in 2 colors
VT-530
use period :1~24 months
weight :4.5kg
size :
open W470xD744~764xH1004
fold W370xD268xH1000
reclining : 130 °~ 170 °
available in 3 colors

26. Product specifications
Well Flat 170°
A-type
A-type Stroller with 170° Reclining Function and Light Weight
Product specifications
4.3kg
3.9kg
Well Flat 170°EG ST-480
use period :1~24 months
weight :4.3kg
size :
open W480xD710~715xH960
fold W360xD278xH935
reclining : 130 °~ 170 °
available in 3 colors
Well Flat 170° ST-430
use period :1~24 months
weight :3.9kg
size :
open W470xD710~715xH960
fold W360xD270xH935
reclining : 130 °~ 170 °
available in 3 colors

27. Characteristics of Different Models
Well Flat series
A-type
Characteristics of Different Models
Type of stroller
Specifications
Well Flat Wide W
Well Flat 170°W
Well Flat 170°
JT540
JT500
VT590
VT530
ST480
ST430
Egg Shock ○
Super Wide Seat
Top Window
Ventilated Window
Big Canopy
Wide Tire
Reversible Handle

28. Recommended Selling Points
Well Flat series
A-type
Recommended Selling Points
I want to see my baby’s face
before he/she can sit straight .
<Reversible handle>
Anyway, my first priority
is lightness.
I want to put my baby on a
stroller in more relaxed manner.
<Wide Seat>
I want to use the lightest stroller.
<Lightness> M o r e F u n c t I a l L i g h t e r W
More functional
stroller for a
baby.
<Egg shock,
top window,
wide tire, etc>
Lighter stroller
<Lightness>
More functional
stroller for a
baby.
<Egg shock,
top window,
wide tire, etc>
Lighter stroller
<Lightness>
JT540
JT500
VT590
VT530
ST480
ST430

29. Well Flat series A-type Wide & Slim, Ventilation, long handle
Consumer voice
Wide & Slim, Ventilation, long handle
<Well Flat Wide W>
Well Flat Wide W is a kind stroller for both baby and mum. For baby,
wide seat and ventilation function. For mum, light weight and long handle.
The long handle make possible to move at ease position.
By Akiko mum & Sawako
Easy to fold and compact in a train
<Well Flat 170ºW>
The reason why I bought this stroller is easy to hold it small.
It is very helpful for me to hold smoothly and easily in a train.
I like walk seeing my baby by this reversible handle stroller.
By Nao mum& Sota
Light & easy to move<Well Flat 170º>
I bought Well Flat immediately, after I recognized lightness and
good performance to move in a shop. My baby start to sleep after
sitting on this stroller, because riding comfort is good to him, less
vibration due to soft suspension. By Kasumi mum & Kai

30. Product specifications
A-type
Super Mechacal/DX Stylish A-type stroller with full reclining function and compact size
Product specifications
Beige Red (BR)
Gray Navy (GN)
Crown Blue (CB)
Crown Khaki (CK)
Atom Green (AG)
Atom Orange (AO)
Super Mechacal DX
use period :2~24 months
weight :6.6kg
size :
open W515xD915xH940
fold W410xD250xH974
reclining : 120 °~ 160 °
available in 2 colors
Super Mechacal standard
use period :2~24 months
weight :4.2kg
size :
open W510xD835xH950
fold W415xD240xH960
reclining : 120 °~ 160 °
available in 2 colors
Super Mechacal sportive
use period :2~24 months
weight :4.2kg
size :
open W510xD835xH950
fold W415xD240xH960
reclining : 120 °~ 160 °
available in 2 colors

31. Well Baby EG Feeling on clouds
A-type
Well Baby EG Feeling on clouds
Product specifications
Well Baby PS-499
use period :2~24 months
weight :7.1kg
size :
open W510xD860xH960~1010
fold W3510xD330xH980~1035
reclining : 3 levels 125 °,145º,170 °
available in 2 colors

32. Well Baby EG Feeling on clouds
A-type
Well Baby EG Feeling on clouds
Features & Advantages
Adjustable handle
Mesh window
3 adjustable
levels for
different height
of users
Enhances
ventilation.
Egg Shock
Pad
Seat
Suspension
Front Soft
Suspension
Rear Coil
Suspension
Comfortable
ridding for
baby
on clouds!!!
Ultra
Comfort-
ability

33. Auto Kids Neo Easy Holding and Opening by One Hand
B-type
Auto Kids Neo Easy Holding and Opening by One Hand
Product specifications
Auto Kids Neo EG RS-469
use period :7~24 months
weight :4.2kg
size :
open W485xD720~715xH970
fold W345xD275xH950
reclining : 120 °~ 140 °
available in 2 colors
Auto Kids Neo RS-439
use period :7~24 months
weight :3.9kg
size :
open W485xD720~715xH970
fold W365xD275xH950
reclining : 120 °~ 140 °
available in 3 colors

34. Auto Kids Neo Easy Holding and Opening by One Hand
B-type
Auto Kids Neo Easy Holding and Opening by One Hand
Easy auto folding/opening function
Canopy with Mesh Window
Enhance air
ventilation for
the baby.
Operated by only one hand even
when holding the baby in the
other arm.
Active Seat
Magic Lever
New Angle Normal Angle
Top Window
Large Basket
Active top window
enable parents to
look at the baby.
*RS469 only
Large storage area
for putting and taking
out things.

35. Well Kids The lightest B-type stroller
Product specifications
Safety Belt – New Ring design
Shoulder Strap
New ring design
can prevent
baby from
Slipping out
Hands free
Sunny Orange (SO)
Light Weight
Compact
Easy storage
3.4kg only and
easy to carry
Sunny Red (SR)
Sunny Blue (SB)
Easy Lock
Well Kids GT350
use period :7~24 months
weight :3.4kg
size :
open W488xD705~715xH960
fold W322xD240xH930
reclining : 120 °~ 140 °
available in 3 colors
Soft Suspension
Easy to lock
in step 1 folded
position, and
convenient for
short moving.
Comfortable
ridding for
babay

36. Auto Kids Neo/Well Kids
B-type
Consumer voice
Easy operation (folding and opening) =Auto Kids=
I tried many kinds of B-type stroller. And then I found Auto Kids Neo
is best for me - light and easy operation by one hand. Now I enjoy
out-going with my baby By Yukiyo mum & Kota
Comfortable even hot weather by ventilation function
=Auto Kids=
It seemed that my baby wad quite good under strict hot weather by
ventilation functions(3D mesh seat & mesh window).
By Rie mmu & Ryoma
3.4Kg Light & compact, easy to move =Well Kids=
Anyhow, Well Kids is very light and compact. I am happy to go
shopping by train with my baby because of this lightest stroller - Well Kids.
By Kumiko mum & Miyu

37. New concept stroller infantasy
Everytime, Everywhere, Compact & Stylish
Yellow color is available.

38. Everytime, Everywhere, Compact & Stylish
New concept stroller
infantasy
Everytime, Everywhere, Compact & Stylish
Self-Standing
Compact
79cm
28cm