1. Executive at …. Staffordshire University April Training Executive Ltd. April House, Tarvin Road, Frodsham Cheshire WA6 6XN 01928 735868 Level 3 Undergraduate Programme April TRAINING Business Plan Template October 2011

2. Business Plan Content  Unique company name, logo and strap line  The company mission/vision statement  Choice of target market  Summary of competitor analysis to identify problems or threats and opportunities  Overall target markets and strategic rationale  Financial objectives You are required to prepare an outline of your business strategy and plan (no more than 7 PowerPoint slides in total). Include the following information :

3. Company Name, Logo & Strap Line (bring your own personality to the simulation event)

4. Company Mission/Vision Statement

5. Key market sectors to be targeted (car size/age group) and the reasoning for your choice

6. Key Stakeholders & Their Needs

7. Summary of the Competitor Analysis – Identify Problems/Threats/Opportunities

8. Financial Objectives