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Published byLoren Preble Modified over 10 years ago
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OUR TEAM 6 CEO Jacky Wong COO Clara Luo CFO Jeffrey Sun CTO Andrew Ng CMO Jackie Ng
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Outline 7 Product Overview System Overview Hardware - Controller Unit Hardware - Binding Unit Software Business Aspect Complications Timeline Future Development Conclusion Questions Acknowledgements
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Outline 8 Product Overview System Overview Hardware - Controller Unit Hardware - Binding Unit Software Business Aspect Complications Timeline Future Development Conclusion Questions Acknowledgements
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Existing Solutions 9 Strap Bindings Step-in Bindings Flow Bindings All Require Some Physical Action Flow BindingsK2 CinchK2 Auto
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Our Product 10 Automatic Snowboard Bindings Binding Unit Controller Unit Hands-Free Adjustments Tighten/Release Bindings Automatically
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Benefits 11 Decreases Set up time Physical Energy Spent Increased Accessibility Shorten learning curve Decrease level of difficulty Least amount of physical motion required
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Safety Features 12 Manual Override LED Light
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Outline 13 Product Overview System Overview Hardware - Controller Unit Hardware - Binding Unit Software Business Aspect Complications Timeline Future Development Conclusion Questions Acknowledgements
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System Overview 14
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Outline 15 Product Overview System Overview Hardware - Controller Unit Hardware - Binding Unit Software Business Aspect Complications Timeline Future Development Conclusion Questions Acknowledgements
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Controller Design Wireless Controller Casing 16
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Controller Design Electrical Schematics 17 Arduino Microcontroller Xbee Module Momentary Switches
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Outline 18 Product Overview System Overview Hardware - Controller Unit Hardware - Binding Unit Software Business Aspect Complications Timeline Future Development Conclusion Questions Acknowledgements
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Binding Design Binding Unit Top View 19 Variloc Hinges Geared Motor 90 Degree Shaft Pololu Motor Pinion Gear Spur Gear
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Binding Design Variloc Plastic Hinges 20 Locking Hinge 450 lb-inch torque Resolution of 10 degrees Range of movement 220 degrees
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Binding Design Bindings Back View 21 Xbee Module
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Binding Design Electrical Schematics 22
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Outline 23 Product Overview System Overview Hardware - Controller Unit Hardware - Binding Unit Software Business Aspect Complications Timeline Future Development Conclusion Questions Acknowledgements
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Software Wireless Controller 24 Activates when power button is Pressed Four Messages - Release Left - Release Right - Release All - Tighten All Encryption Technique - Code - Binding ID - Command Can’t enter two commands at once
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Software Bindings 25 Activates when boots are in binding Initial() - Initial tightening sequence Release() - Releases bindings Tighten() - Incremental tightening of front brace Flag - Determines if the release command was used
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Outline 26 Product Overview System Overview Hardware - Controller Unit Hardware - Binding Unit Software Business Aspect Complications Timeline Future Development Conclusion Questions Acknowledgements
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Prototype Expenditures 27 Unit Cost# of UnitsSubtotal Steel$302$60 Rotary Ratchet Hinges$274$108 Arduino Dueliminova$25.503$76.50 Adafruit Motor Shield$20.502$41 Maxstream Xbee Transceiver $25.873$77.61 Motors$16.2810$162.80 Padding$101 Miscellaneous (Screws, Bolts, etc.) $51$3 Aesthetics (Paint and Design)$101 Plexiglass$301 Electronics Box$41 Momentary Switches$27$14 Total$596.91
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Production Cost Breakdown 28 Unit Cost# of UnitsSubtotal Aluminum$72$14 Rotary Ratchet Hinges$134$42 Arduino Dueliminova$25.503$76.50 Adafruit Motor Shield$19.502$39 Maxstream 1mW Xbee Transceiver Module (chip antennae) $25.873$77.61 Motors$16.286$97.68 Padding$101 Miscellaneous (Screws, Bolts, etc.) $31 Aesthetics (Paint and Design)$41 Electronics Box$41 Momentary Switches$0.507$3.50 Total$371.29
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Sales Strategy 29 Pricing MSRP $450 Retailers: $420 Average price per unit: $440
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Financial Forecast 30 Net Income will be zero after 1.5 years Expected revenue after 5 years: $25,000,000
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Competitive Advantage 31 ASBBurtonK2FlowUnionRome SDSGnu Binding TypeStepStrap Strap, Cinch, Auto FlowStrap Brand Name Appeal NoYes Yes/No No Target Market All Recreational Riders Experienced Riders New RidersYoung RidersFree Riders Strap on Convenience YesNoYes/No No Sit or Bend- Down Required NoYes Specialty Features Fully Automated, Customizable Designs Reliability, Quality ValueSimplicityLightweightDesigns American Made Price Range$400-$500$150-$500$120-$300$150-$350$180-$350$200-$300$190-300 Drawbacks - Price - No brand name appeal - No added appeal - Price Lower quality Design provides less control - Price - Little value - Price - Little value - Price - Little value
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Outline 32 Product Overview System Overview Hardware - Controller Unit Hardware - Binding Unit Software Business Aspect Complications Timeline Future Development Conclusion Questions Acknowledgements
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Complications 33 Hinge Alignment Gear Alignment Hinge Issues Friction too strong Springs too strong Motor Issues Lack of power Gears stripping Material Issues Steel is hard to work with
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Outline 34 Product Overview System Overview Hardware - Controller Unit Hardware - Binding Unit Software Business Aspect Complications Timeline Future Development Conclusion Questions Acknowledgements
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Timeline 35 Delays in everything after Hardware Fabrication Lack of resources Lack of parts
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Outline 36 Product Overview System Overview Hardware - Controller Unit Hardware - Binding Unit Software Business Aspect Timeline Complications Future Development Conclusion Questions Acknowledgements
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Future Developments 37 ASB Create a product series Improve efficiency Added functionality JAC Innovations Continue making cutting-edge products Provide support for existing products
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Outline 38 Product Overview System Overview Hardware - Controller Unit Hardware - Binding Unit Software Business Aspect Timeline Complications Future Development Conclusion Questions Acknowledgements
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What We Learned 39 Technical Skills Mechanical skills Design Fabrication Programming skills Applying algorithms in different languages Electronic skills Troubleshooting circuitry Schematic analysis Non-Technical Skills Communication Troubleshooting Project management
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Conclusion 40 ASB is a fun and easy device to use Low maintenance Targeted to snowboard enthusiasts With more capital and resources the device will be further improved Completed device will be a desired product
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QUESTIONS? 41
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Acknowledgements 42 Gary Chiang (Undergraduate Student) Dr. Andrew Rawicz Mr. Michael Sjoerdsma
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