1. Big Blue Consultants, LLC Winston Arnold Elizabeth Combs Jeremy Glahn Ravi Mahajan Scott Moody Eric Mueller David Nelson Tiffany Owens Travis Russell Carrie Skinner

2. BigBlueQ BBQ of Champions

3. Our Core Theme and Identity Slow-cooked, fast service B-B-Q Close to campus, home-cooked, fast-paced – blue ocean teritority Fast, High Quality, Locally Sourced, On Campus, Open Late

4. Our Target Market Description of target market, in terms of Heart of UK campus, close to Downtown UK students, faculty, and staff Downtown Professionals Urban Dwellers Fast Service, Slow Cookin’ Service Dimension – made to order, simplistic menu with multiple options

5. Core Strategy Proximity to Campus and Downtown, Good Food & Fast Service, Blue Ocean Space, Comfort Product Generic strategy type – Low-cost, Differentiation in Cuisine and Service Critical success factors – Strategic Space – B-B-Q currently unavailable within walking distance of campus and downtown – Activity – Fast Service, Good/Slow-Cooked Food – Factors – Open Late, Quick, High Quality, Affordable Your capabilities – Locally-Sourced, Service

6. Menu Pick Your Sandwich Pulled Pork Pulled Chicken Beef Brisket Pick Your Sauce Bourbon glaze Honey BBQ Sweet and Tangy Original BBQ Rich and Sassy Habanero Buffalo Memphis BBQ Texas Pit Bombay Spice Southern Style

7. Menu Pick Your Sides Mac & cheese Baked Beans Fried Pickles French Fries Coleslaw Cornbread Pick Your Beverage Coke Diet Coke Sprite Mello Yello Dr. Pepper Sweet Tea Un-sweet Tea Lemonade

8. Signature Dish Pulled Pork sandwich with Bourbon Glaze served with choice of two sides and a beverage

9. Principal Competitors Billy's Major B-B-Q Competitor Sit Down, Full-Service Restaurant Families, Professionals Butt Rub B-B-Q Sit Down, Full-Service Restaurant Families, Professionals J.J. McBrewster’s B-B-Q Sit Down, Full-Service Restaurant Families, Professionals

10. Principal Competitors Qdoba Mexican Grill Made to Order, Quick & Affordable, Open Late Students, Professionals Raisin’ Cane’s Chicken Fingers & French Fries Quick, Open Late, Drive-Thru Available Students

11. Big Blue Q Raising Canes Qdoba Location: 535 South Upper Street First Floor of Center Court Complex Across the street from UK Next to E-Campus

12. Billy’s Bar-B-Q Qdoba Big Blue Q Raising Canes Butt Rubb BBQ Location: 535 South Upper Street First Floor of Center Court Complex Across the street from UK Next to E-Campus

13. Billy’s Bar-B-Q Big Blue Q Butt Rubb BBQ J.J. McBrewster’s Location: 535 South Upper Street First Floor of Center Court Complex Across the street from UK Next to E-Campus

17. Physical Characteristics Seating – Indoor and limited Patio – 75-80 max capacity Tables – Miss-matched wooden tables and booths with miss-matched wooden chairs – Water proof UK plaid table cloths Décor – UK memorabilia – Sports-themed – Wood panels Lighting – Overhead lamp lighting with a little spot lighting Music/Entertainment – 2 -3 TVs for sports, games, and UK/Lexington news – Upbeat music

18. Staffing Plan Front of the House General manager 3 Line Attendants 2 Cash Register Operators 2 Bus Boys Back of the House Pit Master 2 Line Cooks 1 Dishwasher

19. Marketing Plan Student Coupon Books Full-page ad in Kernel Coupons with Discounts Booths and samples during Campus fairs (K-week) Mailings/Flyers for Downtown Dwellers Mailings to nearby residents, dorms, and other student housings. Flyers with Promotions and Coupons posted in Downtown and Campus Apartment Complexes Social Media Facebook Page -Contests -Facebook Ads Twitter Google Adwords

20. Marketing Plan UK Affiliates and Families: Family Night: “Kids Eat Free” every Wednesday. Partner with campus organizations to raise money for their philanthropic causes. Promotions and discounts based on UK Sports outcomes and points. Downtown Professionals: Business card fish-bowl for a free meal (1/week). Flyers and coupons delivered to downtown businesses. Catering availability for large parties at downtown businesses. *Loyalty card for 10 th meal free

21. Annual Gross Revenue Budget ItemAmount Revenue per Day $ 3276 Food Cost per Day *$ 820 Food % of Revenue25% $ 896,440 * Food costs Tally up Kroger prices of all ingredients Calculate Kroger price per serving Per serving wholesale cost is 50%

22. Concluding comments – Why will your business plan work? Because of strategy? Unique insights/perspective? Implementation and execution?