2. collaboration crowdsourcing mash-ups on-line apps social networking wikis folksonomies RSS long tail

5. Blogs Rethink … communication Some businesses fear – many embrace Customer relations / conversation Corporate transparency Advertising Blog policy a good idea because …

6. Blogs Rethink … communication Defamation Leak confidential information Harm reputation Copyright infringement Breach securities laws Quick criticism if not genuine - flog

8. Streisand effect Rethink … reactions & remedies Don’t look at this!! Trying to suppress can backfire

9. Wikipedia Rethink … information & sources Wikis – crowdsourcing – essence of 2.0 Almost as accurate as Brittanica Anyone can change Anyone can fix Schools ban it Courts quote it

10. Web based apps Rethink … reliability & back-up Compelling apps are available Many advantages… but –What if it fails? –Where is your data? Assess the risks

11. MySpace / YouTube / Downloads Rethink … copyright, privacy Copyright fights and uncertainties Can’t just use what is on the Net People putting info on selves on Net Inconsistent with privacy

12. David R. Canton Barrister, Solicitor & Trade-mark Agent Harrison Pensa LLP Visit me at my blog at: www.canton.elegal.ca (519) 661-6776 dcanton@harrisonpensa.com www.harrisonpensa.com www.legallandmines.net © 2007 Harrison Pensa LLP