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Pump up your Promotions: New Ideas for Academic Library Marketing Nicole Collections Maintenance and Marketing Coordinator,

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Presentation on theme: "Pump up your Promotions: New Ideas for Academic Library Marketing Nicole Collections Maintenance and Marketing Coordinator,"— Presentation transcript:

1 Pump up your Promotions: New Ideas for Academic Library Marketing Nicole Maddock @rubiefawcette nmaddock@uwo.ca Collections Maintenance and Marketing Coordinator, Allyn and Betty Taylor Library, Western University Rachel Sandieson @rs_lib rsandies@uwo.ca Library Assistant, Music Library, Western University & Chair, Marketing, Web, and Outreach Committee, WILU 2014

2 What do you do when......your library has great Resources, Spaces, and Events but you have no budget for marketing?

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4 #OLA402C Tweet us your … ●Questions ●Comments ●Ideas ●Tips & Tricks ●Promotions you’ve done in your library!

5 Promoting Resources PowToon

6 LIBRARIAN NURSING Collaboration makes it happen.

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10 +++= Pumped up promotion!

11 Promoting Resources ComicLife and Piktochart

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15 Add or change text and add images!

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26 Promoting Spaces Inkscape and Gimp

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29 Tutorial rocket MY rocket!

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34 Promoting Events Just ask! Free prizes! (no technology necessary!)

35 Now, how to entice students to attend our event?

36 PRIZESPRIZES

37 Just ask!

38 Megaphone Created by Juan Pablo Bravo from the Noun Project.

39 Promoting Events Twitter and Tweetwally

40 Events - Twitter

41 Training

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43 What to Tweet?

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48 Tweet wall

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52 http://ola402c.tweetwally.com/ #OLA402C Tweet us your … ●Questions ●Comments ●Ideas ●Tips & Tricks ●Promotions you’ve done in your library!


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