1. Media Literacy

2. Why bother? If we’re not media literate, we can’t understand what the media are doing for us and to us

3. SENDERRECEIVER SENDERRECEIVER CHANNEL

5. Animal House

6. The Cosby Show

7. Elements of Media Literacy Art Silverblatt (2001) 1. A critical thinking skill enabling audience members to develop independent judgments about media content 2. An understanding of the process of mass communication 3. An awareness of the impact of media on the individual and society

8. 4. Strategies for analyzing and discussing media messages 5. The ability to enjoy, understand, and appreciate media content 6. Development of effective and responsible production skills 7. An understanding of the ethical and moral obligations of media practitioners

9. 8. An understanding of media content as a text that provides insight into our culture and our lives This one we’ll save for last.

10. A critical thinking skill enabling audience members to develop independent judgments about media content

11. Most people just veg out when interacting with the media Most people just veg out when interacting with the media Sit in front of tube Sit in front of tube Leaf through magazines and newspapers Leaf through magazines and newspapers Radio in the background Radio in the background Surf the net at random Surf the net at random Text and tweet ad nauseum Text and tweet ad nauseum

12. Kate Moore – texting champ Sends an average of 14,000 text messages a month Sends an average of 14,000 text messages a month “Let your kid text during dinner! Let your kid text during school! It pays off!” “Let your kid text during dinner! Let your kid text during school! It pays off!”

13. A critical thinking skill enabling audience members to develop independent judgments about media content

14. An understanding of the process of mass communication

15. An awareness of the impact of media on the individual and society

16. Strategies for analyzing and discussing media messages

18. The ability to enjoy, understand, and appreciate media content

19. Terry Pratchett

20. The Daily Show w/ John Stewart

22. Development of effective and responsible production skills

23. An understanding of the ethical and moral obligations of media practitioners

24. Glenn Beck

25. Media Literacy Skills

26. Ability and willingness to make an effort to understand content, to pay attention, and to filter out noise

27. An understanding of and respect for the power of media messages

28. Third Person Effect

29. The ability to distinguish emotional from reasoned reactions and to act accordingly

30. Develop a heightened expectation of media content

31. Know genre conventions and learn to recognize when they’re being mixed

32. Think critically about media messages, no matter how credible the source

33. An understanding of media content as a text that provides insight into our culture and our lives