1. N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R North Carolina Pavilion Sponsorships at BIO 2012 Kendyle Woodard Marketing & Public Events Director

2. Agenda Welcome and Introductions Pavilion Update Hotel NC Reception (Sarah Bernart) Business Development & Social Media Upcoming Meeting Schedule Questions/Your Ideas

3. Welcome Please introduce yourself – Who you are – Where you work – What you do there – Is this your first pavilion meeting? N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

4. BIO 2012 In 2012: 16,000+ attendees from 49 states and 65 countries 70% are upper management 1,800+ exhibitors 61 state and international pavilions 25,000+ partnering meetings 4,000+ companies The Biotechnology Industry Organization’s annual international convention, which attracts thousands of life science decision makers from around the world.

5. When and Where is BIO 2012? Boston Convention & Exhibit Center June 18–21

6. What you can do at BIO 2012? You can do it all at BIO 2012 Sell your products & services License your research Partner with companies Learn, network & have fun Exhibit N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

7. Boston Convention Center Floor Plan N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R NC Pavilion Booth #2935

8. Exhibit Hall Hours Monday, June 18 – 12:00 pm – 5:00 pm Tuesday, June 19 – 10:00 am – 6:30 pm Wednesday, June 20 – 10:00 am – 5:00 pm Thursday, June 21 – 10:00 am – 1:00 pm N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

9. Pavilion Update Artwork Payment Staffing the pavilion BIO Dashboard Conference Passes

10. Pavilion Walk Through Full Staging – May 23 rd in High Point – Bring your collateral – last day! Skyline Exhibits and Events Attn: Rick Bookout/Scott Archer Ref: NC Bio/BIO 2012 Literature 4198 Eagle Hill Drive, Suite 105 High Point, NC 27265

11. Collateral Guidelines Up to 150 pieces of each printed piece 1 18”x18”x18” box Bring to staging or ship to Skyline Deadline is May 23 rd Remember – less is more People don’t want to carry paper home Everyone loves tchotchkes at this show – Ask me about guidelines

12. Video Guidelines Video and Platinum Sponsors – Bring a computer – Run a presentation or video – No sound – Bring on May 23 rd in High Point for staging

13. Accommodations Book now at www.convention.bio.orgwww.convention.bio.org Friends of NC Reception Boston Marriott Copley Place Convention Center Boston Marriott Long Wharf

14. Friends of NC Reception Exclusive reception for pavilion sponsors and their guests Tuesday, June 19 New England Aquarium N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

15. Easy Marketing Email your contacts to visit the Pavilion Add to your newsletters or websites Update your email signature Update your LinkedIn profile to include this event and NC Reception event Tweet about it Enter your company info in myBIO

16. myBIO See who is at the convention Connect with companies Plan your time at the convention Learn about the sessions and speakers Convention.bio.org/myBIO

17. Meeting Schedule 2012 Meetings April 11 th – Tradeshow Tips from Skyline May 23 rd (date & location change) – Staging in High Point Onsite only, no conference call Skyline Exhibits and Events 4198 Eagle Hill Drive, Suite 105 High Point, NC 27265 – No June Meeting

18. Social Media Marketing Using Twitter to Enhance Your BIO 2012 Experience Conference Hashtag: #BIO2012 N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

19. Social Media Marketing Master list of NC Pavilion Twitter handles Send a tweet @ncbiotech to be added to the list. N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

20. Join the Conversation Tweet what you see and hear – use words, photos and video. Build relationships with other conference attendees. Direct your followers to the North Carolina Pavilion! N O R T H C A R O L I N A B I O T E C H N O L O G Y C E N T E R

21. DateGameLocation 6/19/12Marlins at Red SoxFenway Park 6/20/12Marlins at Red SoxFenway Park 6/21/12Marlins at Red SoxFenway Park Questions/Comments