1. Know how. Know now. Using Twitter to Engage with Your Customers Jenny Rees UNL Extension Educator @jenreesources

2. Know how. Know now. Objectives:  Learn What Twitter is  How to build and monitor your company brand  How Twitter can be used to engage your customers

3. Know how. Know now. https://business.twitter.com

5. Twitter Terminology Twitter Handle: Your Twitter name which begins with the @ symbol. Consider as part of your branding strategy. Consider length. Tweet: Your message in 140 characters. Re-Tweet: Sharing the message with one’s followers. Followers: People who view what you say-they don’t need permission unless you change your security settings. Tweep: People who tweet.

13. Direct Messages (email) Twitter Settings Compose a new tweet

14. Know how. Know now. Direct Messages (email) Twitter Settings Compose a new tweet

18. Hashtags A way to easily search for keywords, phrases, monitor brands, etc. on Twitter. Have a # sign before the word. Examples include: #beef #food #plant14 #harvest14 #agchat #water Using hashtags helps spread your message to more people. Important to know key words/phrases within the industry you’re working.

19. What are Your Goals?

21. Engage Your Customers People like to interact with a person behind the brand. Ask customers their thoughts. Use their twitter handles. Don’t always be selling something other than yourself. Listen to what they’re saying.

23. Monitoring/Building Your Brand http://hootsuite.com http://tweetdeck.com http://twazzup.com http://tweetreach.com http://hashtagifyme.com Google Analytics Largest following: Crowdbooster or SocialBro

30. Know how. Know now. Jenny Rees jrees2@unl.edu Blog: http://jenreesources.wordpress.com Twitter: http://twitter.com/jenreesources jrees2@unl.eduhttp://jenreesources.wordpress.comhttp://twitter.com/jenreesources LinkedIn: http://www.linkedin.com/in/jenreesources http://www.linkedin.com/in/jenreesources Pinterest: http://pinterest.com/jenreesources/http://pinterest.com/jenreesources/