2. WHO AM I?  Founder of Gray Hat Web, an award winning web design & marketing agency  We focus on strategic planning, conversion optimization, and email marketing.  Strategic planning includes social media training and SEO  Conversion optimization includes user experience, design, Wordpress development and reputation management

3. LINKEDIN LOOPHOLE  LinkedIn has a search algorithm comparable to search engines of the late 1990s  Based on keyword frequency, keyword density and proximity of connection

4. WHAT IS A FAN GATE?  A mechanism that requires the visitors to perform an action (ie. Like or Tweet) before they can see the exclusive content on the other side. Also referred to as Pay via Tweet or Pay via Like  What it is not:

5. FACEBOOK FAN GATING 65MM Likes

6. FBFG APPLICATIONS  Media content – Pre released music videos, sample training course or free audiobook download  Contests – Enter the contest or sweepstakes by Liking the Facebook fan page  eBook – Instead of capturing an email address, redirect them to the Facebook fan page and Like in order to download the eBook  OR you can just ask them to Like and after they Like, they get the gratitude of you thanking them

7. FACEBOOK FAN GATING 22MM Likes

8. ONSITE FAN GATING

9. INTERACTIVE EMAIL MARKETING

10. FILTERING OUT THE BAD  Purchasing a list is NOT always bad, but you should filter out the bad emails  If you have obtained a list through a networking event that you own -with their permission- but is for a slightly unrelated service, you should filter out the email addresses and keep only the recipients that want to receive your emails

11. EMAIL FAN GATING  Similar to the fan gating for social media, you are offering something of value, and that is why they are going to re-input their email address

12. EMAIL FAN GATING

13. WHO SHOULD I USE?  If you are not tech savvy, use Constant Contact  If you are tech savvy and you want to optimize your spendings, here is what I recommend based on mailing list size:  Less than 2,000 – Mail Chimp  2,000 to 10,000 – Aweber  10,000 to 50,000 – Stream Send

14. TOP FIVE DON’T DOS  Using your actual domain name for email lists 10K+ or more  Not configuring the DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) records for lists of 50K+  Removing the "One Click Unsubscribe" or forcing them to go login to manage their subscription settings. They will click Report Spam instead, and that will screw with your in Inbox rate for future campaigns.  Spamming your audience instead of connecting with them. Do not just hit them with offers, and give before you take.  Having a single image as your email content

15. CONTACT ME YAN HUANG Phone:213.260.1099 Email:yan@grayhatweb.com Blog:yanhuang.me