1. Ten Weeks to Prepare… and Ten Seconds to Tweet Eileen Boswell Community Transportation Association of America February 25, 2011 The Catholic University of America’s Bridging the Spectrum Symposium

2. CTAA EXPO

3. Overcoming Skepticism

4.  It’s a no-brainer.”

5. Five Simple Rules 1.) Be prepared. 2.) Enlist allies. 3.) Every conference has a beginning, middle, and end. 4.) Embrace place. 5.) Take it easy.

6. From California to the Heartland

7. Ten Weeks to Prepare

8. Before the Conference  Build relationships  Get the password  Branding the feed  Know your event  Build a following

9. Building a Following  Conference attendees  Members who can’t attend  Partners  Industry leaders  Local businesses

10. Embrace Place

11. Marketing the Feed  On Twitter  In emails to attendees  In print materials announcing conference  In print materials at conference  At coffee stations during the conference  On CTAA home page

12. Getting the Feed on CTAA.org  Using Twitter's open source code, we created feed widgets run by javascript to pull a user's "profile" tweets and display them via XHTML/CSS on our Web pages.

13. Ten Seconds to Tweet

14. During the Conference 1.) Pay attention 2.) Pay attention 3.) Pay attention

15. Name Dropping, Twitter-Style

16. Don’t Forget Hashtags!

17. “When” not “If” Lessons Learned

19. Real Content…with Personality!

20. Capturing Conversations

21. Announcements

22. Fun Stuff, Free Time

23. Unexpected Benefits

24. After the Conference  Close the feed  Document what you did  Discuss lessons learned  Celebrate success  See who was Tweeting

25. Closing Thoughts

26. Capturing a Conference

27. Little Things Mean a Lot

28. Suggestions  Follow conferences on Twitter  Make it a team effort  Use last year’s feed to enhance this year’s conference

29. Eileen Online  boswell@ctaa.org  twitter.com/CTAAEXPO  twitter.com/NRCtrans  twitter.com/eileencan  embeddedlibrarian.blogspot.com