1. Binghamton University: Social Media

2. Purpose

4. What is _______ ? Twitter is a service for @BinghamtonU to stay connected with students, faculty and friends, 140 characters at a time.

5. How does @BinghamtonU use ________?

6. Student resources Student activities Schools & departments

8. Social Home Page

9. Why do we tweet? Promotion Interaction

10. Engaging Our Followers

11. Retweeting (RT) Retweets are displayed on main twitter page Gives students opportunity to be seen and heard

12. What’s the #HASHTAG for? Can occur anywhere in the tweet Easy to see similar tweets Used to track hot topics

13. #Best2012Memories Campaign Asking alumni, students, and prospective students about their favorite memories of 2012

14. Live Tweeting Purpose: update Twitter with real-time information

15. Useful Tools for Users

16. Shortens links Tracks link traffic.com

18. Hootsuite.com

19. TwitterCounter.com

20. The Dos and Don’ts of

21. DO!

22. Provide responses or feedback in a timely fashion Use interesting content Engage users React appropriately to negative comments

23. DON’T!

24. Use too many hashtags Over-tweet Follow everyone who follows you

25. More things to avoid: Check sites before linking to them Know who has access to account

26. We have a directory! http://binghamton.edu/social-media

27. Questions?