1. Mapping your Way to Success using LinkedIn and Twitter Presented by the Fuqua Career Management Center November 15, 2012

2. Facilitators Lisa Schwartz Associate Director CCMBA,EMBA & Alumni Career Services Bethann Cleary Program Assistant CCMBA,EMBA & Alumni Career Services

3. Featured Panelist Diane Crompton Personal Branding and Social Media Strategist Fuqua Alumni and Executive Coach Consultant at Right Management

4. What You’ll Discover Today How to leverage LinkedIn and Twitter to:  Create an optimized online “footprint” to support your personal brand and contribute to business objectives.  Nurture your existing network and get new connections.  Stay “front of mind” with your contacts.  Commune with “like minded” professionals.  Stay abreast of important industry news.  Keep your skills fresh.  Share expertise, news and updates with your network.  Strategies for Success.

5. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. The relevance of LinkedIn and Twitter:  Global, competitive market place.  Establish your “online calling card.”  Need to stay current, relevant and visible.  Great vehicle to highlight products and services.  Reinforce your personal brand, get referrals and network efficiently.  Need to communicate faster and farther, 24/7.  Keep a pulse on what’s being said / done in your industry.  Streamlined approach to cultivate new contacts, maintain existing contacts.

6. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Why LinkedIn for career and business:  #1 Professional networking site.  Based on six degrees of separation (on LinkedIn = three degrees).  61% of professionals use LinkedIn professional networking vs. 22% for Facebook. (mashable.com – lab42.com)  Global membership: over 187 million members worldwide.  All of Fortune 500 companies represented up to “C” levels.

7. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Before you get started… Determine:  Your goals and objectives.  Your target audience.  Your unique capabilities - industry related areas of expertise?  The timing associated with your objectives.

8. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile LinkedIn profile checklist to achieve 100% completion:  Fully populated with relevant experience.  Supportive description with relevant keywords, buzzwords.  Groups and discussion involvement/affiliation.  Links to websites, social sites.  Flattering headshot.  Good baseline of connections.  Recommendations.  Integrated use of Applications.

9. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile Create your online “calling card”  Tagline  Relevance of keywords  Customized LinkedIn URL  Professional headshot

10. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile

11. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile

12. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile

13. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile

14. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile  Web links  Interests  Contact information  Contact settings

15. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Optimizing your profile: Network Activity Update Provide “value added” information that supports you and your personal brand

16. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Summary Points: Optimizing your profile  Audit your profile and make sure it has the right keywords for your target audience.  Consider openly sharing your email address and contact information.  Explore and leverage “Applications” “Skills” and “Certifications” to give your profile more “meat.”  Link to appropriate website(s), other social media sites.  Share news with your network.

17. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Navigating & Leveraging LinkedIn:  Search for contacts.  Connect and communicate with others.  Use Company Search.  Check out Job Search functions.  Join relevant Groups.  Share expertise: Ask and Answer Questions  Stay abreast of important news.  Strategies for Success.

18. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Searching for contacts Search for…  Individuals in your industry.  Industry leaders.  People who are well connected.  Former colleagues / classmates/customers.  Referrals, vendors, business partners.

19. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Searching for contacts  Use 2 nd and 3 rd degree contacts to get introduced.  Personalize your message.  Include complete signature tag.

20. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Invitation  Direct request to join your network.  Free service to all users, lifetime limit of 3,000. Introduction  Free service for all users - limit of five in the basic account.  1st level contacts introduce you to 2nd or 3rd level connections. InMail  Purchase individually or provided with a premium account.  Connect directly to a person with no introduction.  Free to OpenLink members. Group  Open access to most group members via message and/or email.  Doesn’t use up your introductions or invitations. Communicating with others

21. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Search for Companies

22. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Search for Jobs

23. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Search for Groups Over 900,000 groups on LinkedIn Search by category or keywords

24. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Access and share news with your network

25. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Share expertise: Ask and Answer Questions  Questions stay posted for one week  Responses can be rated as “best answer”

26. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Weigh the benefits of an upgrade

27. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Strategies for Success  Share good content and pay it forward to grow your visibility and your brand organically.  Keep your profile updated and optimized.  Fully leverage LinkedIn and sync to other sites.  Consider upgrading once you have fully leveraged LinkedIn.  Open up your contact settings to make yourself more available to networking opportunities.  Make it SOP to “link” with others and formalize the connection by inviting them to your LinkedIn network.  Take your online connections offline when possible.  Spend some time on LinkedIn every day. Make it part of your overall career management strategy.

28. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Twitter: What is it? Microblogging at its best:  140 characters or less.  Follow others and build a following.

29. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Twitter: Why use it?  Great for brand building.  Don’t have to have reciprocal relationship – casual in nature.  Build visibility, credibility, get information and make new connections.  Amplify and broadcast your messaging.  Ability to sync to other social media sites.  Easy access to SMEs, industry experts, “movers and shakers” and a larger community.  Access to critical information and people that may be difficult to access otherwise.

30. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Twitter: Who’s on it? 100,000,000+ active users!

31. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Pre-Work Before you tweet…  Determine your objectives and target audience.  What are your tweet “themes?”  Decide on a professional or personal focus.  What do you hope to accomplish & what can you contribute?  Get to know Twitter vocabulary and etiquette.

32. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Twitter Vocabulary  Twitter “handle:” your naming convention on your profile. i.e. @dicrompton.  @ sign: “at” {your Twitter handle}.  Hashtags: # sign used to tag keywords to make content on Twitter searchable (and to drive traffic to tweets).  DM: direct message (need to be following each other).  RT and PRT: Re-tweet and Please re-tweet.  Tweeps: other Twitter users  FF or #FF: Follow Friday- dedicated day to mention other tweeps.  NP, LMK.  And many more abbreviations and acronyms!

33. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Mind your Twitter manners:  Listen, share, engage (Walter Akana).  Pay it forward, RT other’s content.  Share good content.  Attribute your source.  Less about you, more about the community.  Stay on brand.  Be authentic.  #Don’tOver#Use#Hashtags or use them inappropriately.  ¾ value added content, ¼ musings/personal.

34. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Setup your profile Create your Twitter profile and customize your settings:  Twitter handle  Bio & Account information  Photo upload

35. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Get organized Use TweetDeck to cut down on the “noise:”  Organize tweets by topic / keywords.  Shorten URLs.  Follow others.  Communicate.  Post to multiple social sites.  Advance post.  And more….

36. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Observe, listen, learn Find others to follow…  “Who to Follow” link at the top of your Twitter page.  Enter keywords, names in search field.

37. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Search for Others  Authorities in your industry.  Industry news.  Competitive information.  Resources.  Tips, advice.

38. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates.  Use the “Search” field on Twitter.  Customize your search using hashtags.  Consult Hashtags.org for top hashtags. Search by Hashtag

39. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Follow Others Click on “Follow” button

40. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Tweet!  Share content (RT).  Use a URL shortener.  Stay on brand.  Attribute your source.  Sync to other social sites.

41. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Tweet about….  Industry events.  Interests.  Relevant news, books, articles, blog posts.  Recent discovery, accomplishments.  Helpful resources, tips.  Thanks to others.  Supportive stories.  Ask for advice.

42. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Search for Others  More advanced options: http://search.twitter.com/advanced. http://search.twitter.com/advanced  Consult search site Listorious (www.listorious.com).www.listorious.com

43. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. How to Communicate  Tweet and ReTweet (RT): public.  Reply (@Twitter handle): public.  Direct Message (DM); private, recipient must be “follower.”  Chat (#chat): live banter about specific subjects.

44. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Twitter Strategies for Success  Spend a bit of time on Twitter each day.  Monitor your Twitter account regularly.  Determine your tweet “themes” and how this fits into your overall objectives.  Share and contribute to the Twitter community.  Pay it forward (RT) and share good content.  Sync Twitter to your LinkedIn accounts and other sites.  Use organizational and mobile tools to stay connected.  Use etiquette: DM, don’t spam, give to get.  Tweet, don’t delete.  Determine your “follow up” approach for your followers.  Have fun!

45. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. DO…  Have a flattering headshot.  Find, attribute and share good content.  Grow your following organically.  Link to your website, or other materials.  Sync to other social sites.  Sync with your mobile and tablet devices.  Respond quickly to mentions and messages. Do’s & Don’ts of Building your Brand DON’T…  Sell.  Be guilty of not listening.  Spam your content or your audience.  Fail to engage.  Lack authenticity.  Tweet and delete.  Lack a strategy.  Spam your audience.  Forget your followers.  Send a private message publicly.

46. Presentation, excerpts or in entirety, may not be distributed or reproduced for commercial or private use without written permission of Crompton & Associates. Best wishes for success with leveraging social media! Diane Crompton Dicrompton@ysmstrategist.com Twitter: @dicrompton www.linkedin.com/in/dicrompton www.yoursocialmediastrategist.com