1. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 1

2. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn Real Data from real HubSpot Businesses This study is based on data from HubSpot’s customers. We analyzed the relationships between various inbound marketing activities and the volume of traffic and leads that correlate with those factors. Factors studied include: Blogging Landing pages Website pages Facebook reach Twitter reach The graphs provide index numbers for traffic and lead volume. (The index numbers are based on a base level of 100 times the ratio to the base value.) The underlying growth was calculated with median values of HubSpot’s customer base. 2

3. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn Table of Contents Factor 1: Blogging ……………….…………………………..…………………………….……. Factor 2: Web Pages ………………..………………………………………………………….. Factor 3: Landing Pages ………………………………………………………………….…… Factor 4a: Social Media: Twitter….…………………………………..………………….. Factor 4b: Social Media: Facebook.………………………………….………….………. 3 3 9 16 20 24

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5. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn The study compared blogging frequency against traffic & leads. The results showed staggering correlations. 5 Businesses who blogged 15 or more times per month got over 5 times more traffic than those who don’t blog at all Blogging Frequency & Website Traffic

6. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 6 Blogging & Website Traffic

7. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 7 Companies that increased blogging from 3-5x per month to 6-8x per month nearly doubled their leads Blogging & Lead Generation B2B businesses who blogged only 1-2x per month generate 70% more leads than those that don’t blog at all

8. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn Lead volume grew consistently and drastically among businesses who blogged over 5 times per month. 8 Blogging & Lead Generation

9. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 9 Total Blog Posts & Leads

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11. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn The more content you create, the more traffic and leads your business will see. 11 Businesses websites with 401 to 1,000 web pages have 9 times more traffic than those with 51 to 100. Web Pages & Traffic

12. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 12 Web Pages & Traffic

13. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 13 Businesses with websites that have 401 to 1,000 webpages have 6 times more leads than those with 51 to 100. Web Pages & Leads

14. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 14 Businesses with over 310 Indexed Pages receive over 3xs more leads per month than those businesses with less than 300 pages Web Pages & Leads

15. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 15 Both B2B and B2C companies with over 1,000 web pages generated over 8 times more leads than those with only 51 to 100 web pages. Web Pages & Leads: B2B vs. B2C

16. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 16 Web Pages & Leads: B2B vs. B2C

17. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn Landing Pages 17 Factor 3

18. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn The data show it’s not only important to have landing pages; it’s important to have many landing pages. 18 Companies see a 55% increase in leads when increasing the number of landing pages from 10 to 15 Landing Pages & Leads

19. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 19 Landing Pages & Leads: B2B vs. B2C Both B2B and B2C companies with over 40 landing pages generated over 5 times more leads than those with only 1 to 5 landing pages.

20. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn Social Media Reach 20 Factor 4

21. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 21 Twitter Reach & Traffic Businesses with 301 to 1,000 Twitter followers had over 5 times more traffic than those with 1 to 25 followers. Businesses with over 1,000 Twitter followers had over 6 times more traffic than those with 1 to 25 followers. The businesses’ social media reach had a strong correlation with traffic and leads.

22. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 22 Twitter Reach & Traffic

23. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 23 Twitter Reach & Leads Businesses with 301 to 1,000 Twitter followers had over 4 times more leads than those with 1 to 25 followers. Businesses with over 1,000 Twitter followers had 5 times more leads than those with 1 to 25 followers.

24. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 24 B2B and B2C businesses with 301 to 500 Twitter followers got over 4 times more leads than those with 1 to 25 follower. B2C business with over 1,000 Twitter got 16 times more leads than those with 1 to 25 followers Twitter Reach & Leads: B2B v. B2C

25. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 25 Businesses with 501 to 1,000 Facebook fans had 5 times more traffic than those with 1 to 25 fans. Facebook Reach & Traffic

26. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 26 Facebook Reach & Leads Businesses with 501 to 1,000 Facebook fans had 4 times more leads than those with 1 to 25 fans. Businesses with over 1,000 Facebook fans had 12 times more leads.

27. Tweet this PresentationTweet this Presentation Share on Facebook Share on LinkedIn Share on Facebook Share on LinkedIn 27 B2B businesses with over 1,000 Facebook fans got 7.5 times more leads than those with 1 to 25 fans. B2C business with over 1,000 Facebook fans got 20 times more leads than those with 1 to 25 fans. Facebook Reach & Leads: B2B v. B2C