2. What is advocacy and why is it important What is advocacy and why is it important Advocacy during Election Season Advocacy during Election Season Advocacy during American Pharmacists Month Advocacy during American Pharmacists Month Advocacy throughout the year Advocacy throughout the year Social Media and Advocacy Social Media and Advocacy APhA Key Contact Network APhA Key Contact Network APhA Advocacy Resources APhA Advocacy Resources Q&A Q&A

3. What is Advocacy What is Advocacy – The act of supporting something you believe in… Who can advocate? Who can advocate? Why is advocacy important? Why is advocacy important?

4. Host a Voter Registration Drive Host a Voter Registration Drive – If past deadline, host a voter pledge drive Host patient care events at polling sites Host patient care events at polling sites Collaborate with organizations focused on national health: Collaborate with organizations focused on national health: – Million Hearts Campaign – Voteandvax.org Educate your school and community Educate your school and community Raise funds for the APhA PAC Raise funds for the APhA PAC

5. Educate your patients Educate your patients Motivate your colleagues Motivate your colleagues Engage and inspire your community Engage and inspire your community Educate your patients Educate your patients Motivate your colleagues Motivate your colleagues Engage and inspire your community Engage and inspire your community Recognizes pharmacists in all practice settings for their commitment to patient care and contributions to health care through improved medication use Recognizes pharmacists in all practice settings for their commitment to patient care and contributions to health care through improved medication use Know Your Medicine, Know Your Pharmacist! Know Your Medicine, Know Your Pharmacist!

6. Community Community – Patient Care Project Health Fair – School educational programs – Choose innovative locations: airports, theaters, sporting events, flee markets, etc. – Multilingual advertisements Lawmakers Lawmakers – Health screenings at your state capitol – Invite legislators to your school or pharmacy APhA-ASP Media Day APhA-ASP Media Day – Billboards, newspapers, morning talk shows, radio stations, Facebook, Twitter, YouTube

7. Organize a Legislative Health Day Organize a Legislative Health Day Write a letter or email Write a letter or email Make a phone call Make a phone call Visit with a legislator Visit with a legislator

8. Social media can reach patients, the general public, and even lawmakers! Here are some ideas: Maintain a Chapter Facebook page Maintain a Chapter Facebook page Tweet about pharmacy Tweet about pharmacy – @APhAASP Blog about your experience as a student, intern, or on rotation Blog about your experience as a student, intern, or on rotation Create an online video / video message for legislators Create an online video / video message for legislators APhA-ASP PharmFlix APhA-ASP PharmFlix

9. Letter to the Editor Letter to the Editor Town Hall Session at your local pharmacy Town Hall Session at your local pharmacy Encourage your patients to write letters Encourage your patients to write letters Contact your local radio or TV stations Contact your local radio or TV stations Educate chapter members Educate chapter members Outreach to other students (pharmacy and non- pharmacy) Outreach to other students (pharmacy and non- pharmacy) Patient care events Patient care events

10. Stay Informed Stay Informed Advocate on important issues facing pharmacy Advocate on important issues facing pharmacy “Call to Action” “Call to Action” Write/talk to legislators and regulatory agencies Write/talk to legislators and regulatory agencies

11. APhA-ASP Policy Standing Committee Student Political Action Resources and Communication (SPARC) APhA-ASP Policy Standing Committee Student Political Action Resources and Communication (SPARC) SPAN Virtual Binder on pharmacist.com SPAN Virtual Binder on pharmacist.com APhA Advocacy Key Contact Network (AAKC) APhA Advocacy Key Contact Network (AAKC) – Visit http://www.pharmacist.com/apha-legislative-action-center APhA Government Affairs on pharmacist.com APhA Government Affairs on pharmacist.com – Advocate page http://www.pharmacist.com/advocate – APhA’s Legislative Action Center – APhA Advocacy Issues Legislative and Regulatory Update e-Newsletter Legislative and Regulatory Update e-Newsletter APhA on Twitter and Facebook APhA on Twitter and Facebook