1. Life Beyond LOLcats: Science and Social Media Bethany R. Brookshire, PhD “Scicurious” @scicurious scicurious@gmail.com

3. Jeff Atwood, codinghorror.com The internet: friend or foe?

4. One model of the online science ecosystem Rob Helpy-Chalk

5. Why use the internet? Bik & Goldstein 2013, PLOS Biology

6. A look on a linear scale: new media dominates Bik & Goldstein 2013, PLOS Biology

7. The Internet: A Whole New World

16. So You Want to Be on the Internet…

17. Define your Goals Examples of goals: Disseminate information about a discrete event, such as a field expedition Build a community of your scientific peers Further specific policy or education goals (e.g., climate change legislation) Communicate your science directly to a general audience Saturday Morning Breakfast Cereal

18. Different goals lead to different outreach strategies Bik & Goldstein 2013, PLOS Biology

19. Goals & time committment determine tools Bik & Goldstein 2013, PLOS Biology

20. Finding Your Niche: New Content

21. Finding Your Niche: New Perspective

22. Finding Your Niche: Curation

23. Finding Your Niche: BE YOU http://i.imgur.com/vsmGS.gif

24. Case Studies Social Media has “social” in it for a reason

25. The Good The World Listened!

26. The Bad The World Listened… Oops.

27. The Ineffective Blogs – Be prepared to put in the time Twitter – Who you follow – Who you tweet at/for Facebook – When to engage Involvement makes or breaks social media

28. Maintaining professionalism

29. Using Social Media Content =/= Audience!! Advertise – Tweet – Google + Network No really, Network

30. Tips and Tricks Make Yourself Easy Get in Touch – Tweet, email, leave a comment! We don’t bite. Tags and Topics Make a Series

31. Questions

32. Putting it in to Practice