1. ©Harvest Resources How to Write Compelling emails to Win Appointments? John Kilroy, Bsc., MBS, Msc. January 2014 Partnering with Check out my LinkedIn Tweet me @JohnkHarvest

2. ©Harvest Resources What is email Prospecting? Lead Generation Appointment New Business Nurturing SPAM Email Marketing Email Marketing Email Prospecting

3. ©Harvest Resources Why email Prospecting “It Respects Your Prospect’s Time”

4. ©Harvest Resources email Prospecting - Agenda Writing a Compelling email email Campaigns Examples The Fundamentals

5. ©Harvest Resources ? Simple Relevant Priority Adding Value Your Prospect’s Questions “Decision in 2.7 seconds”

6. ©Harvest Resources The Process Know Your Prospect Find an Opportunity Who to Contact Your Value Proposition Write Email We help manufacturing firms significantly lower their energy cost, two of our recent customers, energy firms like yourselves, realised an average saving of 20%.

7. ©Harvest Resources email Prospecting - Agenda Writing a Compelling email email Campaign Examples The Fundamentals

8. ©Harvest Resources Writing Your Mail Length Email Look Email Links Email Attachments Email Proofing Email

9. ©Harvest Resources Writing Your Mail Subject LineOpeningMain BodyClose

10. ©Harvest Resources email Prospecting - Agenda Writing a Compelling email email Campaign Examples The Fundamentals

11. ©Harvest Resources

18. email Prospecting - Agenda Writing a Compelling email email Campaigns Examples The Fundamentals

19. ©Harvest Resources email Prospecting Campaign Lead Generation Integrated Process Multiple Contacts 8 – 12 Touches Period of Time

20. ©Harvest Resources Summary Not about selling Initiating conversations Generate interest Start relationship Increase awareness Build trust Know your prospect