1. * Fordham University Department of Computer and Information Science ** Healthy Pet Technologies WagTag  : A Dog Collar Accessory for Monitoring Canine Activity Levels Gary M. Weiss*, Ashwin Nathan**, JB Kropp**, and Jeffrey W. Lockhart* September 9, 20131Atelier of Smart Garmets and Accessories

2. Motivation  Wearable accessories to monitor human activity is a growing market  Inactivity is major human health problem  Examples: FitBit, Jawbone, Nike, smart watches  Dogs have inactivity/weight problems  31% of dogs are overweight and 21% are obese  Reduces life expectancy  Potentially Big Market  47M dog owners in US (78M dogs)  $53B spent on dogs in 2012 September 9, 20132Atelier of Smart Garmets and Accessories

3. Motivation (cont.)  Owners responsible for regulating dog’s exercise  Until recently limited or no tools to track and monitor dog’s activities September 9, 20133Atelier of Smart Garmets and Accessories

4. The Competition  Tagg: pettracker.com  Initially for locating pets but extended for activity tracking  Has GPS and $7.99 monthly fee  App needed to track activities  FitBark  Bone-shaped device that attaches to collar  Interface is via a phone app (barkscore)  Will retail for $99  Can preorder (estimated Jan 2014) September 9, 20134Atelier of Smart Garmets and Accessories

5.  Whistle:  Attaches to collar  Interface via smartphone  Retails for $99.95 ▪ Can preorder (estimated Fall 2013) ▪ Announced after the Wagtag work shown in these slides was done  When Wagtag started not much competition  Design decisions made w/o input from competition September 9, 20135Atelier of Smart Garmets and Accessories

6.  Wagtag includes an accelerometer (20 Hz)  Data processed locally by activity classifier which determines three values: resting, walking, running  Information display  Device displays WagTag points & progress to goal  Stats relayed to WagTag server via BlueTooth connection with phone ▪ Server performs detailed analysis, factoring in dog’s traits and info then sent to and displayed on phone September 9, 2013Atelier of Smart Garmets and Accessories6

7.  Aesthetics  Dogs are viewed as reflection of owner (stylish)  Must work for police dogs as well as teenager pet  Must handle many different situations  Dogs vary more than people (e.g., size)  Must be rugged  Dogs will not take special care of this accessory  Visual interface must be readable from leash distance (unique to WagTag)  Most dogs have multiple caregivers making phone- based app less appealing September 9, 20137Atelier of Smart Garmets and Accessories

8.  Do not build an entire collar  Allows for individual style and dog characteristics  Implications ▪ Less room for electronics and battery and visual interface ▪ Must attach securely to variety of collars and collar widths September 9, 20138Atelier of Smart Garmets and Accessories

9.  Separate battery from other electronics and place attachment method in between  Sandwiching device around collar halves visual footprint and perceived depth  Leads to low profile  Design decisions protect the device  Low profile & half of device protected by collar  Outer edges chamfered & protected by rubber  Lower profile than Tagg, Fitbark & Whistle  They are subject to increased leverage and impact September 9, 20139Atelier of Smart Garmets and Accessories

10. September 9, 2013Atelier of Smart Garmets and Accessories10

11. September 9, 2013Atelier of Smart Garmets and Accessories11

12.  Utilize same data mining method/process as WISDM Labs Actitracker smartphone-based human activity recognition (actitracker.com)  Preliminary results based on only 7 dogs  Results for universal models were modest and need to be improved ▪ Not sufficient sample to use breed, sex, etc in the model  Results for personalized models were very good ▪ Parallels our results for people September 9, 2013Atelier of Smart Garmets and Accessories12

13.  WagTag is under active development but no release date has been set  Recognize that the market is getting crowded but visual display on the device distinguishes Wagtag September 9, 2013Atelier of Smart Garmets and Accessories13