1. Increasing beef cattle yields 1 Ilan Arbel, CEO Shefayim, Israel | December 2012

2. Technology for monitoring beef cattle herds Monitoring + data = Better herd management Management increases average yearly beef cattle yields Small, confined herds: ≈ 85% yield (850 calves/1000 cows) Herds in large remote areas: ≈ 50% yield (500 calves/1,000 cows) 2 The Need Today, there is no monitoring system for beef herds in remote pastures.

3. 3 The CattleSense Monitoring System Detects walking, grazing, resting Working prototype of the CattleSense collar Daily energy condition Heat/pregnancy/delivery Bull efficiency Illness/injury Adequacy and consumption of water/food Provides data for effective herd management

4. How the CattleSense System Works 4

6. Field Test Prototype collar in ongoing test (Israel) Pilot starting January 2013 (Israel) 6

7. Market Potential Relevant beef cattle target market 400 million head United States, South America, Australia 7 Beef cattle industry is looking for technology.

8. Seeking $1 million Completing development Pilots in two ranches outside Israel Business development 8 Funding

9. Ilan Arbel, CEO CattleSense Mobile: +972-54.452.9352 E-mail: ilan@cattle-sense.com 9 Thank You