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Global Messaging Julia R. Bryan, Chair, Democrats Abroad Czech Republic March 3, 2014
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Create a clear, urgent message Create a clear and urgent call to action Briefly explain our unique value to voters 1)Act now – remember you must request your ballot from abroad this year if you want your vote to count. 2)DA is working for overseas Americans 1)FATCA/FBAR 2)Voter rights 3)Etc…
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Next Steps Draft Send back to the Excom and GOTV team for finalization Once Finalized Make sure everyone on your team understands our message Make sure that each piece of your marketing material clearly states the message.
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