1. Effective CVs Andrew Falconer

2. An effective CV Recruitment context Principles of effective CVs Covering letters

3. What is a CV for ? Marketing document Career overview To show you have the relevant skills, qualities, experience & motivation for the post To present an accurate and positive picture of yourself To get an interview!

4. What do I need to know ? Who is going to read it? What are they looking for? Do I have what they need?

5. Sell me.....

6. Give the employer what they want! Read the job description Read the person specification Know the company and its market Identify what they need and where you can fit it.

7. What are they looking for ? Financial Affairs Writer Bachelors degree – preferably in English, Marketing, or Finance and/or experience of working in B2B marketing environment. Female preferred Church going Christian essential.. Strong interest in and understanding of the financial industry Creativity and the ability to communicate effectively Excellent organisational skills and attention to detail Ability to prioritise a high volume of projects This is a sensitive environment. Only heterosexuals should apply. Ability to work as a member of a team, as well as with all types and levels of professional Passion for writing High level of self motivation; ability to work independently without constant supervision. Youth and desire to travel

8. And then Human Resources send you this….. Vacancy 09/03 Financial Affairs Writer CriteriaKingSaundersChungeFairsPsmith Bachelors Degree Bachelors Degree - English Bachelors Degree - Marketing Bachelors Degree - Finance Relevent work experience Commercial / Sector Awareness Creativity Communication Organisational Skills Attention to Detail Prioritise workloads Teamwork Interpersonnel Skills Passion for writing Interest in travel Score

9. The CV – True or False ? The CV must be at least 3 pages. Employers like photographs. You must include your address. CVs should contain tables and grids. Careers Advisers proof-read CVs. Hobbies should only be in the covering letter. Everyone lies on their CV!

10. CV basics CVs are full of facts Evidence = fact Fact = not an opinion Determined, creative and dedicated individual with excellent time management and organisation skills = opinion Current History student with experience of quantitative and qualitative research. Betty Holloway Award for Cleanliness 2011. Member of Staff / Student committee 2011 – present. = fact

11. How to make a recruiter like you 2 page maximum (UK) Use white space and make it look pretty Relevant information is easy to find. Give most space to most relevant experience

12. How to make a recruiter hate you Ramble on without tailoring the CV Misspell words Use inconsistent fonts Leave chronological gaps Generally, make them do the work

13. Basic CV structure Personal details: name, address, professional email, local telephone; nationality if international student (useful); no photo Profile: tailored to the job Education: chronologically backwards. Focus on skills with evidence, RELEVANT modules Work experience: consider RELEVANT section first; then ADDTIONAL. Include voluntary/unpaid too. Emphasise skills gained! Additional skills: hard ‘practical’ skills – IT, languages, driving license Interests: proving skills, personal qualities – give detail Referees: available on request acceptable

14. Profile Profile/objective Enthusiastic, committed and hard-working management student. Able to work alone and in teams. Committed to finding a challenging career in a growing industry. (I’m boring. I don’t know what I want and can’t be bothered to find out. I want you to help me figure out my life.)

15. Profile Profile/objective Management student from Royal Holloway University of London with experience in marketing gained from internships with P&G and WPP. Social Media officer for Royal Holloway Bears sports societies.

16. Profile Profile/objective - Marketing and management student with strong academic prowess. - Social media marketing expertise gained through formal internships and co-curricular activities. - Increased twitter followers for sports society by 300% over five months.

17. Education Royal Holloway University of London 2008-present MSc International Management Core courses: Foundations of Management, International Accounting, International Human Resource Management, Organisational Behaviour and Leadership, Operations Management, International Business Management, International Marketing, International Sustainability Management, International Strategy (I slept through most of these modules and I don’t know whether they’re relevant to the job or not. You figure it out.)

18. Education Royal Holloway University of London 2008-present MSc International Management Relevant modules include: Operational Strategy, Foundations of Management Skills gained include: Leadership: as student representative, represented key issues affecting students on the staff/ student committee of 8 people. Achievements include the negotiation of a complete overhauling of class timetabling. Presentation: Delivered three 40-minute Powerpoint presentation of findings from research project to audiences of 30, including tutors and fellow students. Technical/ IT: developed advanced programming capability in BASIC, C++, Java, Macromedia Flash 4 and database applications within Fox Pro and Microsoft Access

19. Relevant Experience Relevant Experience Goldman Sachs, LondonAugust 2005-Sept 2009 HR Intern Helped with HR project that looked at developing better training for staff. Given tasks that involved writing, research and presenting. (Nice, but a bit bland.)

20. Relevant Experience Work experience/ Employment history Goldman Sachs, LondonJune – August 2012 HR Intern Contributed to company’s first HR training initiative. Conducted one month solo qualitative research project among staff members. Wrote 10,000 word report, the highlights of which I presented to 4 board members.

21. Relevant Experience Work experience/ Employment history Goldman Sachs, LondonAugust 2005-Sept 2009 HR Analyst Persuaded….. Researched….. Negotiated…. Managed…. Presented…. Initiated…. Created….

22. Power Words Use these active verbs and adverbs to communicate positively. Achieve Analyse Build Communicate Collaborate Compose Coordinate Establish Experience Implement Lead Manage Motivate Negotiate Participate Research Responsible Strengthen

23. Additional Skills Additional skills Languages: fluent in Hindi and Spanish. Speak conversational French. IT: Microsoft Office packages: Word, Excel, Powerpoint, Access. Additional skills in Dreamweaver and Java.

24. Interests Music: regularly attend the Royal Holloway college choir, and play in a local orchestra Dance: salsa, ballet and hip-hop Financial news: regularly read the Economist and the Financial Times Sports: member of Egham cricket club

25. Creative CVs

26. Covering letters Formal letter! Use professional style Why I am writing (I am writing to apply for....) My interest in the company AND the role Why me

27. How we can help you Career direction Workshops and employer presentations Information resources and support CV and application form checking Skills development Alumni contact database Access to central London careers events Mock assessment centres Postgraduate study applications and advice Facebook and other online resources

28. UK Style CVs and Resumes Andrew Falconer