1. Pitts Preliminary Premier Podiatric Product Proposition Presentation 9/22/20091Ben Pitts cs410

2. 9/22/20092Ben Pitts cs410 IMAGE CREDIT: solecollector.comsolecollector.com

3. 9/22/2009Ben Pitts cs4103 IMAGE CREDIT: NDGUARD.COMNDGUARD.COM

4. IMAGE CREDITS: MERRIAM-WEBSTER, PORSCHE DESIGNMERRIAM-WEBSTERPORSCHE DESIGN 9/22/2009Ben Pitts cs4104

5. Length Width Style Arch support Heel cushion Sole flexibility or rigidity Ankle support Insole or no? 9/22/2009Ben Pitts cs4105

6. 9/22/2009Ben Pitts cs4106 IMAGE CREDIT: Runners World, footmechanics.co.nzRunners Worldfootmechanics.co.nz

7.  Pronation is common: Studies suggest foot pronation affects 85% of the population to some degree. [1]  Unsupported pronation can lead to problems including most commonly knee, hip, and low back pain. Other problems include bone spurs, plantar fasciitis, and chronic fatigue. [2] 9/22/2009Ben Pitts cs4107 1: Foot Orthotics in Therapy and SportFoot Orthotics in Therapy and Sport 2: Dr. James Stoxen, teamdoctors.orgDr. James Stoxen, teamdoctors.org

8. 9/22/2009Ben Pitts cs4108

9. Finding the shoe that fits the custom shape of a wearer, quickly and easily via the Shoe Fitts computerized foot sensor 9/22/2009Ben Pitts cs4109

10. 1. Customer step one foot onto the scanner and stands naturally, the scanner sends its pressure sensing data to a computer 9/22/2009Ben Pitts cs41010

11. 2. The store computer analyzes the foot type of the customer and matches their ideal shoe with its database of shoe inventory, including online and sister-store sources 9/22/2009Ben Pitts cs41011

12. 3. The store salesperson reviews the computer’s suggested shoe choices with the customer and helps them find the right matches 9/22/2009Ben Pitts cs41012

13. 4. Customers try on their recommended best fit shoes and have a great shopping experience 9/22/2009Ben Pitts cs41013

14. Sensor device with pressure sensitive areas Computer interface Database of shoe inventory and shoe types Either a basic employee-facing display of results, or a polished customer-facing display to be used with a salesperson or alone as a kiosk 9/22/2009Ben Pitts cs41014

15. The system makes customized recommendations to the store’s customer, and can be configured to up-sell automatically Customers get a personalized and unique shopping experience that takes stress out of shoe shopping Stores gets an opportunity to market the “custom treatment” without having to add any new inventory 9/22/2009Ben Pitts cs41015

16. Con: Initial database load of shoe metrics Pro: Once database is built, it only needs to be updated as new shoe models come in Con: Cost of new hardware development Pro: Cost offset by increased customer flow and return rate Con: No-tech solutions can do the same thing Pro: This solution is faster, easier, requires no experience, may seem more trustworthy to customers 9/22/2009Ben Pitts cs41016

17. The Shoe Fitts customer is a national retail shoe store chain such as Foot Locker, Champs, Athlete’s Foot, Payless Shoe Source, Finish Line, Foot Acton With a saturated market, a unique sales approach can make a chain stand out from the rest The US retail shoe industry was worth $26 billion in 2008 [ibisworld.com]ibisworld.com 9/22/2009Ben Pitts cs41017

18. Simple hardware Gives retail customers a custom shopping experience Easy appeal in a crowded market 9/22/2009Ben Pitts cs41018

19. Runners World footmechanics.co.nz [1] Foot Orthotics in Therapy and SportFoot Orthotics in Therapy and Sport [2] Dr. James Stoxen, teamdoctors.orgDr. James Stoxen, teamdoctors.org ibisworld.com 9/22/2009Ben Pitts cs41019